WEB TRIP: Giorgio Armani is taking a digital vacation with his fans. Inspired by the Frames of Life spring eyewear campaign, which captures the real-life moments of a couple on holiday, the company has launched a new Web initiative, called Frames of Your Holiday. Users of the Instagram social media platform can now take pictures of themselves wearing a pair of sunglasses and share the results with the hashtag #framesoflife, so the images are automatically uploaded to the “Frames of Your Life Holiday” photo album at armani.com.
Giorgio Armani Launches New Web Initiative
Instagram users can now take pictures of themselves wearing a pair of sunglasses and share the results with the hashtag #framesoflife.