LONDON IN 3D: Ralph Lauren is getting innovative in its advertising to promote its new coffee-table book.
As part of the global campaign for the “Ralph Lauren’s Polo Shirt” book, the company is unveiling its first outdoor 3D activation.
The ad, which will run on a large semi-circular billboard in London‘s heavily trafficked Piccadilly Circus from Monday to May 22, brings the pages of the book to life. The video starts with the pages of the book being scrolled through and is followed by vignettes designed to pay tribute to the impact the company’s Polo shirt has had over the past 50 years.