Latest in Marketing and Promotion
Failing to Rise to Women’s Size
Observers say plus sizes could constitute up to 35 percent of the women’s fashion business - if more…
Hispanic Ad Dollars Go North
Spending on ads aimed at Hispanic consumers has more than doubled in the past five years, to reach $1.89…
‘Warning:’ A Poetic Brand Extension
ATLANTA — Fifty-nine-year-old Judy Cody of Milledgeville, Ga., formerly a churchgoing homebody, has gone…
WWD Recommends
Fashion’s Eye-Opener
Marketing: Spending on apparel and accessories ads in magazines aimed at African Americans has doubled in the…
Marketing Intelligence: What’s Buzzin’?…Tail Wags Dog (Again)…Counterintuitive – But Lucky
WHAT’S BUZZIN’?: It’s not exactly a secret that marketing buzz can work wonders on fickle, savvy teens and…
Apparel Missing Mark With Hispanics
Hispanics are a must-win audience for the sputtering apparel business. Part II of a series on marketing to…
Hispanics: A Hidden Opportunity
The fashion industry is missing a big opportunity in marketing to Hispanics. Here, an update.
Tuning Out Static
Branding experts discuss the role played by a brand’s initial, visual impression on today’s consumer, said to…
Marketing Intelligence
Walking The Walk: Ralph Lauren’s got it. Tommy Hilfiger doesn’t. And Jay-Z’s could be fleeting.
Street cred…
Vive La Difference
Europeans’ attitudes toward work and life…what causes ideas to spread…jeans’ dollar volume…
Behold the Mayo
NEW YORK — What’s the ultimate challenge in building brand loyalty? Health care services, no doubt, says one…
Media Plays: More Acts Required
NEW YORK — Just what the beleaguered magazine world needs: yet another reason for companies not to advertise.
<br…
A Contradictiion In Store
NEW YORK — It ain’t getting any easier.
Fashion marketers are facing a seismic shift in the psychographic…
Consumers Vote for Good-Ole USA
NEW YORK — American fashion brands are flush in the mind of the country’s consumers.
Those were the fashion…
Consultant: Focus on Customer Habits
NEW YORK — If they expect their businesses to flourish into the next decade, apparel retailers will need to…