Latest in Marketing and Promotion
Six Degrees of Separation
How likely are collegians to keep wearing the same brands of apparel, once they snag their diplomas? The odds…
Tween Ads: Celebrity Crutch?
NEW YORK — Does the power of celebrities’ marketing connections lose some spark with tweens, as the group…
Lesbian Appeals Are Only Skin Deep
Gay marketing efforts have been slow to take off, and lesbians have been left out of most of the action to…
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Levi’s Names Mason President for Europe
PARIS — Levi Strauss & Co. on Tuesday appointed Paul Mason president of its Brussels-based European…
DuPont Earnings Surge 81.7% in Qtr.
NEW YORK — Despite a massive downsizing and restructuring campaign getting under way, DuPont realized sizable…
GAO Report Critical of Customs
WASHINGTON — Apparel and textile imports entering the U.S. en route to another country aren’t being properly…
Trend Spotters: Curse or Panacea?
ATLANTA — Fashion players that fork over thousands of dollars a year to trend services have great…
Marketing Intelligence: Born Again Fashionistas…Using Her Discretion…Fashion’s Facelift
- BORN AGAIN FASHIONISTAS: Mothers of children ages two and younger typically are consumed by their focus on…
Anthem of ‘america’: Dual-Gender Appeal
Upstart title “america” is striving to become the first fashion-lifestyle magazine to appeal to…
Marketing Intelligence
PRINT APPEAL: Asian-Americans may read the same number of magazines per month, on average, as Americans…
Millennial Mind-Set
New research shows tweens, teens and young adults are spending 13 percent more this year than last, even…
To Choose or Not to Choose
NEW YORK — Fashion marketers beware.
If author-psychologist Barry Schwartz has his way, people will strip down…
Marketing Intelligence: Brand Unpopularity…Beeline To A New Niche?…Chillin’ With The P’s…
BRAND UNPOPULARITY: Fashion brands were left in the dust by those from other parts of the U.S. and U.K…
Affluent Appeal? Show Some Emotion
Affluent Americans are rejecting the use of the word luxurious to describe their lifestyles, posing a…
Fashion Missing Sizeable Segment
Fashion has been slow to respond to sizing issues because of fears that begin with the unfamiliar tastes of…