Latest in Marketing and Promotion
Angling for an Edge With Youths
Teens and tweens are having fun being a bit wicked, and they favor high tech toys over high style.
Where The Bucks Are
NEW YORK — While today’s teens and tweens typically get more excited by techno-toys like iPods and Web cams…
Fader’s Three Point Play
NEW YORK — "Look what I’ve got," exclaimed 34-year-old Fader publisher Jon Cohen, exhibiting the exuberance…
McFashion’s Feeding Frenzy
NEW YORK — Consumer spending may have slowed since the start of the war with Iraq, but America is still home…
Zen and the Art of Shopping
Two new books chronicle fashion victim-hood and finding inner peace through shopping.
An Oft-Forgotten Customer
Apparel marketers are taking steps to boost their appeal to African Americans, but they’re still behind the…
Missing the Mark With Millennials
A look at the Millennials, or those under age 25, who wield more influence on family spending decisions than…
Dueling Proposals Fracture Dallas Fashion Industry
Competition between two proposals to move Dallas fashion firms out of the International Apparel Mart has…
The Power of Pop Culture
NEW YORK — It’s a love-hate thing.
People of the world have a complex, conflicted view of America’s pop…
Rosie Strikes Back
NEW YORK — The fight between Gruner + Jahr and Rosie O’Donnell was back on the radar Thursday after O’Donnell…
Firms Ignore Stretched, Skeptical Xers
NEW YORK — Xers are a tough sell.
Generation X, or the 42 million Americans now ages 26-to 36-years-old…
Converting Fashion’s Unfaithful
NEW YORK — The most fashionable, the least loyal.
It’s a conflict that spells a substantial challenge for…
Women Driving Cyber Growth
NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary…
Gap Ad Budget Spikes
NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago…
When Hands Off Is Right On
NEW YORK — What can a fashion brand do when it’s hit by bad p.r. or a scandal? The prescription, in most…