Latest in Marketing and Promotion
Celebrity Agent and the Art of the Deal
At a glittering Hollywood event, Victoria Brynner, president and chief executive officer of the celebrity…
Ideeli.com: Social Networking for Luxe Set
Social networking Web sites popular among the young and affluent have made some luxury brands feel out of…
Men’s Corner: Next for Nivea: Men’s Body Care
Nivea for Men is expanding into body care this spring with the hopes of winning over male users of body…
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Fur Probe Reveals False Labeling
An investigation by the Humane Society of the United States has uncovered six instances of incorrectly…
Sweaters Only at Anik Basic
The ubiquity of cashmere sweaters, available everywhere from Saks Fifth Avenue to Sears, has done little to…
L&T’s Strategy: Big in the Burbs
As Manhattan's retail flagships teem with tourists, Lord & Taylor is cultivating the suburbs for its core…
The Best of Bridge
Although shoppers in bridge boutiques and departments are planning their wardrobes for holiday festivities…
SK Networks Acquires Y & Kei and Hanii Y
SK Networks Co. Ltd., a $17 billion Seoul-based global marketing company, has acquired Obzee Co. Ltd. and its…
Holiday Shoppers Battle Through Storms
Storms in the Midwest and Northeast Sunday made holiday shopping a challenge.
Sullivan Talks Strategy for Talbots
Talbots Inc. and its timeless classics are about to get a desperately needed product and marketing fix.
Louis Vuitton Revs Up Ads for Spring
Louis Vuitton's spring campaign has all the elements of an issue of Hot Rod magazine - albeit turbocharged…
Style and Trend: Year in Review
Smart = Fashion + Function. What defines a season are the trends and innovations in fashion that linger...
In Brief: American Apparel Deal Set to Close… Fila Signs Szavay…
A year after announcing plans to acquire vertical manufacturer and retailer American Apparel, New York…
Knits: Not Just for Stockings This Holiday
From dresses to leggings and, of course, sweaters, knits are big sellers this holiday.
The Vision Thing
To discover what 2008 holds in store for society at large, we asked some forward thinkers to speculate on…