Latest in Marketing and Promotion
Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows
G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are…
Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery
According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence…
BFC Raises Further 500,000 Pounds to Aid Struggling Designers
The British Fashion Council is asking designers to submit grant applications for a second round of funding in…
Paris Tallies Results of First Online Couture and Men’s Fashion Weeks
French fashion's organizing body said the videos produced for the event received 19.4 million views on its…
Mulberry Taps ForwardPMX for Marketing Program in China
The partnership will be managed out of the agency's office in Shanghai.
Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors
The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the…
Mr Porter Introducing Gone Surfin’ Capsule Collection
The line features 171 items from 15 brands ranging from Go Barefoot to Outerknown.
Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%
According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in…
Coach Partnering With LeBron James’ More Than a Vote Initiative
The accessories brand will help the NBA superstar to fight against voter suppression.
Communication’s Pitfalls and Rewards
Observers weigh in on dos and don'ts, following social media backlash.
To Infinity and Beyond: The BFC Charts a New Course With Digital Showcase
London's first all-digital fashion lineup is coming to a screen near you, starting June 12.
BFC Sets Positive Fashion Site, Partners With Parley for the Oceans
The BFC's positive fashion initiative was initially meant to help businesses intensify their sustainability…
Tomorrow Teams With Alessandro Dell’Acqua’s No. 21 Brand in Milan
The "360-degree" partnership will take in mentorship, events, consulting and distribution services for No. 21.
IZ Adaptive Mask Sales to Benefit the Christopher & Dana Reeve Foundation
The partnership recognizes Global Accessibility Awareness Day.
As Clients Retrench, P.R. Firms Pivot Into New Ventures
From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new…