Petite Plume is expanding its executive team.
The luxury sleepwear brand has appointed Fanny Quehe chief marketing officer, the first to hold the position at Petite Plume. Quehe comes to the brand with 15 years of experience working in luxury goods across fashion, beauty and jewelry.
Prior to joining Petite Plume, Quehe held multiple positions at Chanel globally and in the U.S. Her last role at the company was on the global retail innovation team, where she helped reimagine the future of beauty retail and launched Chanel’s Atelier Beauté retail concept.
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Quehe reports to Petite Plume’s founder and chief executive officer Emily Hikade.
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“When she started Petite Plume, Emily Hikade was inspired by nostalgia which can be evoked by different triggers, but most often is about a feeling of connection to a moment, a place, a person,” Quehe said. “This is why Petite Plume inherently resonates so deeply with its customer — and with me. The brand taps into their hearts and minds at the most meaningful and memorable moments of their lives. I’m excited by the idea of deepening those relationships while thinking of innovative ways to create new ones, but always with intention and purpose as we carry the business into its next phase of growth.”
Hikade launched Petite Plume in 2015 after working as an operations officer in the CIA for more than 20 years. The sleepwear brand has become a favorite of celebrities like Gwyneth Paltrow, Kevin Hart, Miranda Kerr and others. It is carried at retailers like Neiman Marcus, Saks Fifth Avenue and Nordstrom.
“We are thrilled to welcome Fanny Quehe as Petite Plume’s first-ever CMO,” Hikade said. “Fanny is an accomplished marketer and retail strategist who understands the importance of building meaningful, lasting relationships between consumers and brands as a growth strategy. Her customer-first approach will play a pivotal role in further elevating our brand experience at every touch point as we enter our next phase of growth.”