LONDON — Liberty, which is marking 150 years in business, has named retail veteran Beverley Devonish store director of its Regent Street flagship.
Devonish will be in charge of customer service, the in-store experience, and Liberty’s “commercial and cultural vision.” She will report to Liberty’s managing director Sarah Coonan.
She has more than two decades of experience in retail, having held senior leadership roles at Harvey Nichols, Selfridges, and Dover Street Market. Liberty said her specialty is strategic transformation, cultivating creative talent, and redefining the in-store experience through immersive brand environments.
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“Having spent the last year and a half developing my own creative practice, I’m thrilled to join Liberty, a brand that has long stood at the intersection of art, culture and retail innovation,” Devonish said.
“With its rich heritage and commitment to creativity, Liberty offers an incredible platform to continue shaping meaningful, client-focused experiences that celebrate individuality and craftsmanship,” she added.
The store said that as a key member of the senior retail leadership team, Devonish “will play an instrumental role in guiding strategy, fostering collaboration across departments, and upholding Liberty’s legacy of excellence in visual presentation, brand storytelling, and service.”
As reported, the store has been marking its anniversary with a focus on design, nature and art, with exhibitions, installations, exclusive products, and collaborations with museums, artists and design institutions.
At the heart of the anniversary celebrations is the exhibition “I Am. We Are. Liberty,” which offers visitors a glimpse into the Liberty print archive, a resource for fashion and interior designers throughout history. The exhibition is running now and will sail to Japan in August for the Expo 2025 in Osaka.
Last month it unveiled The Patchwork Collective, a quilted house made from 1,500 patchwork squares. People and brands who contributed squares included Jil Sander, Paul Smith, La DoubleJ, Barbour, and Levi’s.
Earlier this year the store worked with the stylist and editor Leith Clark to curate a series of pieces from brands including Fornasetti, Diptyque, Max Mara, Erdem and La DoubleJ. There were also exclusive pieces from Cece Jewellery, Foundrae and Liberty Interiors.