Hanesbrands has named Geralyn Breig, founder and chief executive officer of AnytownUSA, to its board of directors.
“We look forward to Geralyn’s perspective as Hanesbrands continues to focus on key growth drivers, including brand innovation, omnichannel expansion and international expansion,” said Hanesbrands ceo Gerald Evans Jr.
AnytownUSA is a new e-commerce marketplace to buy and sell American-made products.
Earlier in her career, the 56-year-old Breig was president of Clarks, Americas; president of Avon North America and general manager of Avon USA; president of Godiva Chocolatier International, and vice president of marketing for Pepperidge Farm, among other positions. Breig also serves on the boards of 1-800-Flowers.com and Welch Foods.
Hanesbrands’ product line includes T-shirts, bras, panties, shapewear, underwear, socks, hosiery and activewear under the Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, Alternative, Gear for Sports and Bras N Things labels.
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