Today, PZ Cussons-owned St. Tropez announced that Katrina Brown, a self-tanning expert, was appointed as its West Coast brand representative.
In her new role, Brown will join Sophie Evans, who is the East Coast skin-finishing expert for St. Tropez, at public appearances, red-carpet events, editorial shoots and digital campaigns. Also, on behalf of the brand, Brown will foster relationships with the Los Angeles community and build awareness for the tanning category.
This deal follows the announcement in May of Kate Moss as the self-tanning brand’s first face — and body — for its debut global ad campaign.