Sisters Rachel and Liz Edlich want women to know that skin care can radically change lives, as can a good deed or even a simple smile.
“Radical Skincare is a unique platform in that it combines the power and potency of skin care with empowerment,” said Liz Edlich, who founded Radical Skincare with her sister, Rachel. “Rachel and I have an unwavering commitment to put the money in the bottle, a unique position in the luxury market.”
Ranging from $40 for a cleanser to $165 for a peptide-infused serum, the seven-stockkeeping-unit Radical Skincare line will be available exclusively at Barney’s. Industry sources estimate the antiaging range could generate upwards of $1 million in retail sales in its first year.
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The Edlichs are the daughters of Dr. Richard Edlich, professor of plastic surgery and biomedical engineering at the University of Virginia Burn Unit. Both spent much of their childhood in science laboratories, learning about medical technologies and their effect on the skin. Liz Edlich eventually went on to Los Angeles, where she worked for 15 years creating products for key skin care and beauty companies.
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“After being in the industry for so long, we started to see aging take a toll on our faces and we did our own research to find out why,” said Liz Edlich.
In 2009, the Edlich sisters began developing their own line, Radical Skincare, with the hopes of drastically transforming the way women feel about themselves — both externally and internally.
“We all know that the primary cause of aging is free radicals and that the best defense is antioxidants, but we found that when you put them [antioxidants] into a cream they break down and loose potency,” said Liz Edlich. “We discovered a new technology called trylacel, which maintains the integrity of the antioxidants so they can effectively do their job.”
Trylacel technology is said to allow the reparative agents and antioxidants like green tea, coffee arabica and cranberries, to be delivered deeper into the epidermis.
“When we developed these products, we had no intention of selling them,” said Liz Edlich. “The last thing we ever thought of was launching another line. We just wanted the kind of results for ourselves and our friends that we knew we could get from skin care.”
Once the feedback and results of clinical trials started coming back, however, Edlich said she was moved into introducing the antiaging range to the market.
Beyond aiding women in their quest for younger skin, the Edliches also set out to empower woman through their products and corresponding online initiative, found at radicalskincare.com.
“Every product will be sold with our Radical Living Guide, which shares my personal experiences I’ve had and people I have met that changed my life and helped me live my own radical dreams,” said Edlich. “My goal is to share the assets I’ve learned from my lifetime and from my journey so others can feel better and live the lives they want.”
Radical Skincare will be first available in New York and Los Angeles markets and will roll out to other cities in spring, 2012.