Couture, the annual jewelry and timepiece show in Las Vegas known for its world class curation, has found its first brand director with former Neiman Marcus executive Eric Ford. In this newly established role, Ford will report to Gannon Brousseau, executive vice president of Emerald, and oversee the Couture brand’s day-to-day operations while also spearheading strategic enhancements that benefit the event and the jewelry and timepiece community as a whole.
“Eric’s vast knowledge and understanding of fine jewelry coupled with the good will he’s fostered throughout the industry will be a huge asset to Couture,” Brousseau said in a statement. “Eric also has a long tenure serving on our Retailer Advisory Council, and he has been leading Belonging at Couture since it was formed in 2020. These critical roles have allowed him to become intimately familiar with the inner workings of Couture while also forging strong relationships with key members of the team; we are all excited for him to officially get started.”
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Prior to accepting the position, Eric worked for Neiman Marcus for more than 30 years, most recently serving as the precious jewelry buyer for all 36 stores, where he earned a reputation for identifying talent and working closely with each brand to ensure the ongoing success of their businesses in the U.S.
“I am thrilled to assume the new role of Couture brand director,” Ford said. “Having the opportunity to work alongside a team of people with whom I already have great relationships is truly a unique honor. I’m looking forward to leveraging my decades of industry experience and the relationships that I’ve build over the years to work collaboratively to bring even more value to an industry and a community about which I’ve long been passionate.”
With Ford now overseeing operations, Brousseau will concentrate on larger, strategic initiatives that will serve to strengthen and grow the brand. Elana Cutler, brand manager of Couture, will report directly to Ford. Another previously announced organizational change includes the appointment of Kimberly Straub as new retailer liaison. She is taking over the position following the retirement of Jan Mohr, who has served as the retailer liaison for more than 25 years.
Couture returns to Wynn Las Vegas from May 27 to 31.