LONDON — Alison Loehnis is leaving her role as president and ad interim chief executive officer of Yoox Net-a-porter group after 18 years with the company, which is set to become part of Mytheresa in the coming months.
According to sources, Loehnis notified staff members and brands earlier on Monday, telling them she was leaving the company in good hands, and preparing to embark on a new chapter of her career. She will remain with the group until June 1.
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Her tenure at YNAP was long — and eventful — with launches, mergers, the departure of founder Natalie Massenet, and corporate deals that went through — and fell through.
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Loehnis, who cut her creative and commercial teeth at companies as diverse as Thomas Pink and The Walt Disney Co., joined Net-a-porter in 2007 as vice president of sales and marketing. She rose to the role of president in 2011.
During her long tenure she spearheaded some of the digital retail group’s biggest projects, heading the development of Mr Porter in 2011 and playing a key role in the launch of The Outnet, the group’s discount site.
She rose to the position of president of Net-a-porter, Mr Porter and The Outnet, working with Yoox founder Federico Marchetti when he was CEO of Yoox Net-a-porter Group, which is currently owned by Compagnie Financière Richemont.
During that time she introduced new categories, expanded the group’s markets, and was celebrated as a leader in the digital luxury world.
In 2018 YNAP threw her a 10-year anniversary party at a private members’ club in west London, with Bella Freud DJ’ing, and guests including Olivia Palermo, Mary McCartney, Jacquetta Wheeler and Roksanda Ilincic.
In October 2022 Yoox Net-a-porter Group named her ad interim CEO, succeeding Geoffroy Lefebvre.
At the time CEO Jérôme Lambert, then CEO of Richemont and now CEO of Jaeger-LeCoultre, described Loehnis as “a passionate leader who will continue to lead the company and her talented team” in the new phase of the business.
As ad interim CEO she helmed YNAP as it prepared to be sold to Farfetch and Mohamed Alabbar. That deal was supposed to be completed by the end of 2023, but Richemont killed it after Farfetch was placed into administration, and later rescued by Coupang.
After the deal fell through, she stayed on until another buyer for YNAP could be found. Her departure coincides with the expected completion of Mytheresa’s purchase of YNAP, which is set to happen in early summer.
As reported, Mytheresa’s CEO Michael Kliger plans to dismantle and reorganize YNAP. The plan is to group the off-season discount businesses together and to operate Net-a-porter and Mr Porter as separate, full-price shops alongside Mytheresa.com.
When the deal completes, the holding company will be called LuxExperience, and its ticker on the New York Stock Exchange will be changed to “LUXE.”