MILAN — Days after Gruppo Coin’s acquisition of Italian perfumery chain Limoni seemed all but certain, a representative from Limoni confirmed the company’s board had voted in favor of the competing offer from equity firms Bridgepoint and Orlando.
“After considering the company’s various alternatives, on June 20 the Limoni board decided to give an exclusive to Bridgepoint and Orlando,” the statement from Limoni said today. “The negotiations with bank creditors for an ‘in bonis’ solution have reached their conclusive stage.”
RELATED STORY: Valmont Group Buys Il Profumo >>
Sources here had initially speculated that a deal was likely between Limoni and Gruppo Coin, the Italian retail and cosmetics chain that owns the Coin, OVS and Upim department stores, as well as concept store Excelsior. But in the past day, word began to circulate in the Italian beauty industry that the deal had fallen through.