BERLIN — Beiersdorf AG sales rose 2.3 percent to 6.29 billion euros, or $8.36 billion, in 2014, due to both of its business segments and despite what it called a “challenging macroeconomic environment.”
On an organic basis, the firm’s sales increased 4.7 percent.
The Hamburg, Germany-based maker of Nivea, La Prairie and Eucerin released preliminary unaudited full-year figures on Thursday.
Beiersdorf’s consumer division reported a 2.1 percent increase in sales, or 4.8 in organic terms, to 5.21 billion euros, or $6.93 billion. The company’s three core brands, Nivea, Eucerin and La Prairie, all contributed to growth, the company said.
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Its Tesa adhesive unit also registered an uptick of 3.7 percent, with sales reaching 1.08 billion euros, or $1.44 billion. In like-for-like terms, Tesa sales rose 4.4 percent.
Dollar figures are converted at average exchange for the period in question.
Chief executive officer Stefan F. Heidenreich said he is “confident about our outlook for 2015.”
“At the same time, we are aware of the growing macroeconomic challenges in individual markets and are monitoring them closely,” he added.
The company confirmed its consolidated EBIT margin guidance, excluding special factors, of more than 13 percent for 2014.
Beiersdorf is scheduled to release final 2014 figures on Feb. 13 and to hold its annual general meeting on March 31.