Beauty Inc’s Most Powerful Brands of 2024 showcases 45 innovative established and emerging brands that are shaking up the market. At an event held in New York City, brands, industry stakeholders and influencers gathered to honor brands that are leading the way.
Attendees included Sol de Janeiro’s Heela Yang; MAC Cosmetics’ Drew Elliott and Aïda Moudachirou-Rebois; Michelle Freyre, global president of Clinique and Origins; and Byoma’s Marc Elrick; among many others. Amazon Beauty sponsored the event and awarded departing attendees gift bags (of their own design) chock full of beauty products. Listrak was the social sponsor of the event.
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The most powerful list features brands such as E.l.f. Cosmetics, Rare Beauty, Chanel, CeraVe, Mielle Organics and Amika. To see the list of all 45 brands, CLICK HERE.
Amanda Smith, CEO of Fairchild Media Group, parent of WWD and Beauty Inc, made opening remarks, and in thanking Amazon’s support, said, “Over the years, we’ve witnessed Amazon’s beauty offering evolve into a premier destination for consumers seeking the latest innovations and trends,” Smith said. “Their commitment to elevating prestige and emerging brands aligns perfectly with the spirit of Power Brands.”
Smith said the Power Brands event provides a unique platform to showcase the creativity and entrepreneurial spirit driving the beauty industry forward, and noted that Amazon’s sponsorship demonstrates their recognition of the value this event brings to the community.