Steve Madden is expanding his brand’s fashion range and getting into the women’s apparel business for spring under a licensing agreement with L’Koral Industries.
L’Koral, headed by chief executive officer Jane Siskin, will design and market the line to better department and specialty stores.
“Jane Siskin really understands my design aesthetic and the Steve Madden brand identity, making L’Koral the ideal partner for us,” said Steve Madden, founder of the footwear firm.
The line was described as “flirty and playful” mixing the bohemian and the modern with pixie dresses, skirts and boyfriend jackets sporting details such as exposed zippers and ruffles.
For complete coverage, see Thursday’s issue of WWD.