In response to growing environmental concerns, the textile industry leader revamps its brand architecture with a focus on ‘CREORA’ and ‘regen,’ its functional and green fiber material, respectively, emphasizing innovation, sustainability, and a ‘Better Lifestyle & Tomorrow’.
HYOSUNG TNC has solidified its reputation as a leading textile group through its innovative work with spandex, nylon, and polyester. The company is known for the unique performance and functionality of its products, and its leading sustainable fiber materials technology. Renowned for its superior quality and world-class technology, HYOSUNG TNC is rebranding with an aim to emerge as a leading facilitator of upgraded and more sustainable lifestyles. The company has announced a brand renewal project that launched this month, focusing on renewing its identity and vision, and restructuring its product brand architecture with commitment to innovation and sustainability.
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This move is driven by the company’s mission to foster “Innovation for a Better Lifestyle & Tomorrow” as it strives to pioneer a more comfortable and sustainable way of living. The company’s ambition goes beyond image differentiation; it aims to share its innovative achievements with the global public and key customers, highlighting its commitment to facilitating an enhanced lifestyle for future generations. The rebranding is expected to elevate a sense of direction for the company within the textile industry’s value chain.
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The rebranding in part comes in response to increasing environmental concerns, causing the fashion industry to bear greater responsibility for environmental impact. Sustainable and slow fashion trends are gaining momentum, and HYOSUNG TNC’s regen brand offers a solution. The regen brand combines sustainability with the functionality of existing fibers, offering consumers the freedom to express individuality and comfortably engage in daily activities without compromising on sustainability.
The decision to renew the brand identity aims to further establish HYOSUNG TNC’s innovation leadership in textile yarn and promote technological skills. The new corporate identity, encapsulated in the phrase “Innovation for a Better Lifestyle & Tomorrow,” reflects the company’s philosophy of contributing to a sustainable future for current and future generations through innovative materials.
The visual identity renewal will emphasize the company’s leading brands, CREORA and regen. CREORA, a brand known for functionality and textile materials, will adopt a simpler, more sophisticated look while maintaining its association with legitimacy, authenticity, and high-tech image. While CREORA was previously the spandex brand, it now encompasses all spandex, nylon and polyester products with functionality under its umbrella.
A leading brand in sustainable textile materials, regen will incorporate circular symbols representing the circular economy, reinforcing its status as a global brand. The rebranding will categorize recycled products as blue and bio-based products as green. The regen brand was previously HYOSUNG TNC’s recycled polyester brand name, but now encompasses all sustainable product ranges.
HYOSUNG TNC is committed to empowering the future generation through sustainable and functional materials, believing they should enjoy a lifestyle of convenience, comfort, and effortless sustainability. The company has been developing sustainable solutions for over 20 years, always focusing on R&D for the future generations, not just the immediate market demands.
The company reaffirms its commitment to developing and envisioning a better future for everyone, promising to deliver innovative experiences beyond the limits of fashion. As a facilitator of sustainable lifestyles, HYOSUNG TNC aims to communicate directly with consumers and share their vision for the future with the global community.
The company underlines the importance of innovative textile materials as resources for designers to turn their creative visions into reality. With a focus on creating more functional products, HYOSUNG TNC is set to lead the charge toward a sustainable lifestyle, transcending the confines of fashion and sharing innovative experiences.