With its fusion of the past and present, Hublot has remained a boundary-pushing brand since the 1980s — famously disrupting the industry with gold and rubber timepieces. This year, Hublot is celebrating 20 years of its Big Bang flagship watch with limited editions for the fete.
Here, Julien Tornare, chief executive officer of Hublot, talks to Fairchild Studio about the latest offerings being presented at the 2025 Watches and Wonders.
Fairchild Studio: What was the inspiration behind the latest collection?
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Julien Tornare: The Big Bang is a symbol of Hublot’s revolutionary mindset. Its boldness lies in always being one step ahead, never settling and continuously challenging the boundaries of the unknown. Every new model of the Big Bang is the result of relentless research and experimentation, both in materials and technologies.
Exclusive materials such as magic gold, colored ceramics and carbon fiber, combined with our innovative “Art of Fusion,” have allowed us to do what no other brand has dared. After 20 years, the Big Bang remains a symbol of modernity and creative courage. We never stop looking to the future, challenging conventions and surpassing the limits that stand before us.
Fairchild Studio: Are there any new elements featured this season that set Hublot apart within the luxury market?
J.T.: The Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. While remaining rooted in the values of luxury watchmaking — such as artisanal quality and attention to detail — Hublot has managed to position the Big Bang as a disruptor within an industry that has traditionally seen little design innovation. This is what sets us apart.
Rather than betraying tradition, the Big Bang transforms it. Its ability to combine unusual materials, to dare with bold designs and to reinvent the most classic functions has made it a disruptive element, setting new rules without ever losing respect for watchmaking mastery.
Fairchild Studio: How has Hublot’s heritage influenced the latest watch collection?
J.T.: The Big Bang 20th anniversary limited editions that are being launched at Watches & Wonders represent the fusion between the Big Bang Original that we all know today — a best seller for the brand and the Big Bang Unico with our in-house manufacture movement that we all appreciate.
With this new limited edition, we merge design codes from both models and combining them we create a timepiece that is smaller in case size, 43mm, which includes patterns and unique characteristics that our clients love, whilst integrating for the first time the Unico movement with Big Bang Original codes. We decided to develop it into the materials that we have proven we master like magic gold, red ceramic, titanium, carbon and king gold.
Fairchild Studio: How is Hublot celebrating the 20th anniversary of its Big Bang watch?
J.T.: This year, most importantly, we are celebrating the Hublot revolutionary mindset and all the accomplishments achieved over these last 20 years.
In addition to these five 20th anniversary Big Bang pieces, to celebrate, we will also present an exceptional Big Bang set at Watches & Wonders commemorating our expertise in sapphire, limited to only five sets, marking the first time a Meca 10 movement is integrated into a sapphire watch case.
We will also present a one-off set worth 1 million CHF, with five exceptional timepieces of different high complications. A real stunner!