Ginori 1735 is examining the luxury of everyday art and everyday life in its new campaign starring the talented actor and artist, Jake Gyllenhaal.
Part of Kering Group since 2013, Ginori 1735 has been a leader in the field of luxury and lifestyle for nearly three centuries and has always been associated with great figures of fashion, art, design, architecture, film and décor. As the Ginori 1735 mission continues as a pursuit to forward a modern Renaissance, today’s Ginori 1735 world is shaped by a multiplicity of voices, opinions and styles – which will now include Gyllenhaal.
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Alain Prost, chairman and chief executive officer of Ginori 1735, shared that while the 2023-24 global campaign marks the first time Ginori 1735 has chosen an actor to represent the brand, it is a moment that everyone at the company is excited about, making note of Gyllenhaal’s intersection of passions (art, design, fashion, film and storytelling) which embody the quintessential mastery of style that is true of the brand.
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“Jake Gyllenhaal is a great master of his art, with a strong personal style and naturally embodies a timeless elegance and class that flawlessly expresses the perfect blend between heritage and innovation of our house,” said Prost. “These characteristics make him perfect to reflect Ginori 1735’s vision of bringing art into everyday life and everyday life into artfully expressing one’s individuality and overcoming each distinction of age and personality through the passion for Italian culture, color and gracious hospitality.”
Gyllenhaal, an artist with a keen sense of humor and commitment to pleasure and spontaneity, represents a true partner for a brand like Ginori 1735 that embraces the qualities of life that delight and inspire.
Through the partnership, Gyllenhaal said he aims to foster the importance of slowing down, enjoying life, and appreciating the beauty of art, noting that he is “honored to partner with Ginori 1735, a company that values both tradition and innovation. Their deep dedication to craft is inspiring.”
“I have always tried to stay curious in my work and in my life,” said Gyllenhaal. “I love to cook, and I love the environment around a dinner table. Since I was little, the table was where the most interesting ideas and feelings were exchanged. Naturally, as I have grown older, I have had the opportunity to have many different meals with many incredible people and have sat at tables around the world. Tableware has always felt like half of the experience of a wonderful meal – how food is presented is equal to its taste. When Ginori approached me, it felt so natural to collaborate with one of the best companies in the world on products that I have always adored and find so central to the experience of eating and enjoying life was a perfect artistic and life match for me. I have had meals on Ginori tableware and have been a fan of theirs for many years. I always dreamed of owning my own set of Ginori plates.”
Included in the campaign is a video and photo series shot by photographer Gray Sorrenti, highlighting the collaboration as it takes the international brand to the future. A video produced by Gyllenhaal launches the campaign showcasing the beauty of Italian porcelain and tradition in a celebration of craftmanship old
and new.
Shot in the Ginori 1735 Manifattura in Sesto Fiorentino, Italy, the video shows Gyllenhaal observing the skilled artisans molding porcelain pieces by hand while sharing his own passions and appreciation. The film concludes by observing the ritual of a shared meal made with local ingredients, prepared by Gyllenhaal, and served on Ginori 1735.
“I adore Italy,” said Gyllenhaal. “I have had the honor of filming in Italy at the great Cinecittà studios in Rome and all around the country. I have had incredible times in so many places in Italy. It is a beautiful country! One of my favorite experiences was filming the commercial for the Ginori campaign at the Ginori factory in Florence and walking through the grand hall of plaster impressions. To see some of the first Ginori pieces ever crafted was incredible – from 1735. I also just love walking through Florence – one of the best cities in the world to walk and eat in.”
When asked about his favorite pieces from the new collection, Gyllenhaal said “I really can’t pick what pieces I love more but one of my favorites is the Oriente Italiano citrino teacup and saucer. I also adore their fragrances.”
As Ginori 1735 continues to elevate the luxury of everyday art and everyday life, the company shares that it believes that every dish, every table, and every home is an act of generosity and community.