Hot off the heels of the Milan Cortina Olympic Games and with the Paralympic Games underway, EssilorLuxottica has had a major presence throughout the world of winter sports.
The eyewear group was named the official supporter of the 2026 Milan Cortina Winter Olympic and Paralympic Games — which saw its brands building on their established expertise for sports and bringing their passion to the worldwide sport competitions. EssilorLuxottica said the partnership helped reinforce its mission of “empowering humans” by celebrating athletes for their commitment to discipline, perseverance and high-level performance.
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“Milano Cortina 2026 has been an extraordinary moment for sport and for our home city,” Fabrizio Uguzzoni, president of professional solutions at EssilorLuxottica Americas, told Fairchild Studio. “As a company proudly headquartered in Milan, EssilorLuxottica has been thrilled to witness the Olympic spirit come alive across the city and to play a meaningful role in supporting athletes on the world stage.”
Given its Italian roots, the Armani Group’s EA7 was named the official eyewear partner of the 2026 Milano Cortina Olympic and Paralympic Games. During the opening ceremony, the organizers paid homage to the late Giorgio Armani, acknowledging his widespread impact beyond the fashion industry. And keeping in line with its long-standing tradition, EA7 also designed the Team Italy official uniforms worn during the opening ceremony.
While performance has been the key driver throughout the Games, style remains a strong focal point — especially given the host country’s fashion ties. EssilorLuxottica said the EA7 brand showcased how sports eyewear balances technical prowess with Italian craftsmanship and sophistication. With advanced lens tech for competition-ready frames, the eyewear line’s assortment emphasizes Armani’s personal ethos of precision, innovation and modern design.
For the sporting event, EA7 had a dedicated advertising campaign featuring its brand ambassador and Team Italy alpine ski racer Sofia Goggia, which Uguzzoni said “underscores the brand’s commitment to technical innovation and high-performance design.”
Another major EssilorLuxottica brand that showcased its performance leadership throughout the athletic competition was Oakley. The brand is the official eyewear partner for Team U.S.A., the first-ever official federation sponsorship for Canada’s snowboard and Finland’s snowboard teams, while also being the competition outerwear partner for the New Zealand freestyle ski performance.
More than 600 athletes competed using Oakley products, which amounted to 108 medal wins across the Olympic Games. And Uguzzoni said the brand was continuing to set the bar for optical precision and protection within the highest level of sports competition. The eyewear was seen throughout the festivities on Team Oakley athletes such as Kokomo Murase, Lucas Pinheiro Braathen and Mathilde Gremau.
Moreover, he explained that the Olympics saw career-defining performances, such as Mikaela Shiffrin’s historical gold medal win for the women’s slalom, emphasizing the trust elite athletes put into the brand’s performance technology.
“These milestones reflect EssilorLuxottica’s unique ability to unite heritage, innovation and performance — proudly rooted in Milan and delivered on the global stage,” concluded Uguzzoni.
To learn more, visit essilorluxottica.com.