3x1 N.Y.C. Is Fashion Forward As It Relaunches In U.S. Market

3×1 N.Y.C.’s, the Made-in-Italy fashion-forward denim brand, is undertaking a growth trajectory that began in 2019 following the brand’s acquisition by Instyle Group, an Italian high-contemporary fashion conglomerate. That same year, production was moved to Italy — the birthplace of denim canvas (i.e., Jean from Genova) — granting access to the finest canvases and one of the world’s premier denim mills, Candiani Denim. This transformation shifted the brand from being primarily bottom focused to offering a comprehensive denim wardrobe while maintaining its mission to make the finest jeans in the world. The Real Jean.

3×1 N.Y.C., pronounced “Three by one,” was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from denim’s standard weaving construction, the 3×1 (Right Hand Twill). Scott, a trailblazer in the denim industry, revolutionized the perception of denim by exalting the production process at its utmost refinement.

Thanks to its highly sought-after style and revitalized sales network, 3×1 N.Y.C. is now distributed globally, encompassing over 150 doors worldwide. Over the past year, the brand has embarked on a journey to return to its native country, the United States, where it all began. Today, the most prestigious American department stores and concept stores proudly showcase premium Made-in-Italy denim, including Bergdorf Goodman, Saks Fifth Avenue, ShopBop, and Revolve.

Brooke Fisher, Bergdorf Goodman’s Vice President and Division Merchandise Manager states: “We loved the re-energized look of the collection and the more fashion-driven aesthetic. It felt very non-traditional as far as denim collections go – it’s fashion but uncomplicated.”

FW ’23 Collection: Mary Blazer in Leni and Celine Cargo in Leni

From its early inception, Scott’s vision found a perfect symbiosis with Juan Piani, the CEO of Instyle Group, the Italian high-contemporary fashion hub that commenced distributing the brand throughout Europe in 2015 and subsequently acquired it. Juan Piani, Instyle Group CEO states: “The first time I encountered 3×1 N.Y.C., I was immediately struck by the unparalleled authenticity of the brand. There was nothing quite like it in the denim market. After the acquisition, we embarked on a beautiful journey to preserve its exceptional uniqueness, based on uncompromised quality, and to guide the brand towards global expansion.”

Spring-Summer 2024 Collection Denim on Denim: The Magnification of Canvas

In Spring Summer 2024, 3×1 N.Y.C.’s journey continues, delving into a rediscovery of yet another pivotal element of the brand narrative: the tailoring approach.

The brand is also reiterating its commitment to sustainable practices.

The season is all about flipping the style fundamentals upside down, from blazers to workwear jumpsuits, from trench coats to straight skirts, all decked out in head-to-toe denim canvas, with great tailoring details thrown in for extra flavor.

Beyond merely being a passing trend seen on catwalks and VIP red carpets, 3×1 N.Y.C. has played a significant role in elevating denim to a comprehensive style philosophy, made for people who get their hands dirty every day to move the world forward.

The Sustainability Commitment: A Journey in the Making

3×1 N.Y.C. continues the path of sustainability already initiated in the past and reaches new milestones with the Spring-Summer 2024 collection, also thanks to the use of Candiani Denim fabrics, all made from organic cotton and free from microplastics.

Additional Details:

45% of the collection is made with Premium Regenerative cotton certified by the regenagri® which helps improve soil health, restore natural ecosystems, safeguard biodiversity, and keep more CO2 below the ground.
5% of the collection is made with Recycled Denim, a special raw material made of pre-consumer as well as post-consumer recycled cotton, owning the Global Recycled Standard certificate.
The remaining 50% is made with BCI Cotton, a certified cotton made in collaboration with Better Cotton Initiative a not-for-profit organization stewarding the global Better Cotton standards – that has a holistic approach to sustainable cotton production.