SoulCycle is hosting a wellness playground in the Hamptons.
This weekend, June 21 to 23, SoulCycle is hosting its first Wellness Weekend at The Barn, its Bridgehampton location that is open from Memorial Day to Labor Day. Riders will be able to experience a slew of wellness products and treatments during the three day event.
“Wellness is so important to us as a company and as a brand,” said Namita Gupta, director of strategic partnerships. “Not only were we trying to create an event that riders could look forward to in years to come but a weekend where our riders would get access…to premium treatments and have it be a one-stop wellness weekend shop.”
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There’s a lot for riders to look forward to, including recovery devices like the Normatec boots and zero gravity chairs from Hyperice; IV drips and B12 shots from Dr. Hamptons; exfoliating and hydrating Aquafacials from Ject; nonalcoholic beers from Athletic Brewing Company, and even a ‘bun bar ‘hosted by Allyoos, where riders can get a post-workout hair refresh. Longevity facility Fountain Life is also sponsoring the weekend and will be raffling off three one-year subscriptions.
While this is the location’s first Wellness Weekend, The Barn has previously partnered with like-minded wellness brands, like Sakara Life and Lululemon, on studio activations.
With five to six classes a day and 80 bikes in each, the SoulCycle team expects a significant number of attendees over the weekend.
“The Barn is the place to be on a Saturday morning in the Hamptons,” said Doug Leonard, vice president of partnerships and strategic initiatives. “Classes are regularly waitlisted so we’re quite excited to be doing this during what is our busiest time at that studio Friday, Saturday [and] Sunday during the high season out East.”
As far as if it will become an annual event or expand to other markets, it seems like a possibility, according to the team. “We’d love to make this an annual event for the Hamptons,” Gupta said. “If we were to replicate something similar like this in other markets, we would cater the exact treatments to [ones] that speak to the audience in those markets because all of our markets are so different.”