Look Beauty has a new owner.
Upper Canada Soap has acquired Look Beauty, the business behind the animal-print sheet masks popular on social media.
Terms of the deal, including sales, were not disclosed.
Look Beauty’s portfolio includes Masque Bar, a line of face masks, My iN.gredients, which focuses on ingredient-driven skin care, and Pretty Animalz, known for its animal-shaped masks. About 80 percent of the business is said to be from Look Beauty brands, like Masque Bar, and 20 percent is from private label.
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The company is based in Toronto and all of Look Beauty’s products are manufactured in Korea. The brands are available in 56 countries and stocked in the likes of Shoppers Drug Mart, Walmart, CVS and Target. Most recently, in the U.S. it added Kroger, Meijer and Wegmans. While it is on Amazon, brick-and-mortar is still the strongest part of the business.
With this acquisition, Upper Canada Soap plans to leverage its industry expertise and resources to accelerate Look Beauty’s growth and expand its product offerings to meet the growing global demand for high-quality “Korean Made” skin care.
“We are excited to welcome Look Beauty to the Upper Canada Soap family. This acquisition allows us to strengthen our position in the beauty space, while capitalizing on the rapidly growing K-beauty trend, bringing innovative, clean skin care solutions to today’s savvy consumer,” said Stephen Flatt, CEO of UCS. “We look forward to supporting Look Beauty’s continued growth with the funding and resources needed to help take the company to the next level, further advancing our brands in the global marketplace.”
Allan Lever, CEO and founder of Look Beauty, added that this acquisition is an exciting opportunity for the company to scale to new heights. He will stay on as a consultant for two years.
“With Upper Canada’s support and commitment to innovation, we will continue to expand our presence, refine our product offerings, and deepen our commitment to Korean made skin care,” he said. “As two proud independent and Canadian companies, together, we are poised to lead the way in skin care while embracing the global trends driving the beauty industry today.”
Upper Canada Soap’s brands include Danielle, Skintonic Laboratories, Yes Studio and Cheesecake.