Luxe skin care brand Swiss Perfection may be best known at luxury hotel spas like the ones at Four Seasons Hotel George V Paris and Bulgari Hotel London, but it has global retail ambitions.
For 2025, the Montreux-based brand’s sights are set on the U.S., starting with Joanna Czech, through her studios in New York, Dallas and Los Angeles, as well as her website. More partnerships with retailers and spas are expected this year.
“This is a very exciting year for Swiss Perfection, as we move into the next stage of global expansion with a new focus on the U.S. market. We are thrilled to build further awareness around this incredible biotechnical skin care range and bring Swiss Perfection cellular science to the U.S.” said Renaud Divisia, Swiss Perfection global president.
Related Articles
“I’m thrilled to be partnering with Swiss Perfection to help bring its formulas to the U.S.,” added Czech. “My Polish training has evolved into continued international inspiration, and Swiss Perfection’s cellular science is unparalleled among products in the U.S. market. I know these will resonate with my clients and dedicated customers, and I look forward to being a part of the brand’s evolution in the States.”
U.S. expansion plans follow the 2020 acquisition of Swiss Perfection by Shinsegae International, which expanded it into South Korea, China and Japan. It is also stocked in around 150 upmarket hotels around the world.
Founded in 1995, Swiss Perfection’s star ingredient is Cellular Active Irisa, extracted from the rhizome of the Iris germanica flower. Every iris used in Swiss Perfection products continues to be grown on the grounds of Château De Vullierens near the shores of Lake Geneva.
Products include RS-28 Rejuvenation Serum, $385, RS-28 Rejuvenation Cream, $455, and Perfect Lift Rich Cream, $685.
“The RS-28 Rejuvenation Serum is our bestseller,” said Divisia.