Chicken satay, Mr. Chow noodles, lychee martinis — and now, hand soap.
In a sense, Mr. Chow is adding a custom hand soap to its menu, with a little help from refillable beauty brand Uni, which has created a new limited-edition soap for the hospitality heavyweight’s bathrooms.
The custom scent entails notes of neroli, lavender and sandalwood, alongside skin care ingredients aloe vera and kakadu plum with the brand’s proprietary Uni Marine Complex for moisture.
Related Articles
“From their sustainably sourced ingredients to their impeccably designed packaging, Uni’s brand philosophy immediately resonated with me,” said China Chow, daughter of the restaurant’s founder. “I have since become a devoted advocate of their products.”
Uni founder Alexandra Keating, who also recently partnered with SoulCycle, said she thinks about it “as who the Uni customer is. I built this brand on me and my life, and very much in the things I’m interested. I go to SoulCycle, and I go to Mr. Chow.”
The brand, which launched at Mecca recently in Australia, sold out at the retailer “very quickly,” Keating said. “It’s a really competitive market.”
The collaboration is part of Keating’s broader efforts to tackle premium body care in a “fashion- and culture-forward way,” she said. “I like to build these brand moments and stories with partners we align with in a bigger way. I think the trickle-down effect will be certain restaurants buying stock.”
Ultimately, it’s also an exposure play. “When people are exposed to the quality of the product, they’ll graduate to being customers,” Keating said. “The collaborations are a bit of a Pandora’s box, you’d be surprised. Everyone wants a hand soap, and you’ll see more from us.”