Beauty Brands Turn to Cannabis Products

Pot has been a hot topic in the news thanks to the wave of decriminalization rolling across the U.S. Twenty-three states allow medical marijuana, while four permit it for recreational use. Now, beauty companies are jumping on board, according to Spafinder Wellness. Prized for its purported pain relief, anti-inflammatory benefits and treatment of acne, psoriasis and eczema, cannabis is cropping up in products ranging from shampoo to massage oil to antiaging moisturizers and serums. Even medical spas in states where sales are legal are starting to prescribe marijuana and topical products. “There seems to be more news on the cannabis, beauty and wellness front every week,” says Beth McGroarty, research director for Spafinder Wellness. “Cannabis and cannabidiol-infused oils are very high in essential fatty acids, vitamin C and antioxidants, so it’s a natural, healing fit for skin-care applications.”