Straight
Pin-straight styles are perfectly in sync with the new minimalism that dominated runways. For flyaway control, PureOlogy’s SuperSmooth Relaxing Serum delivers camellia oil and conditioning geranium, as well as shea butter, for color protection. This month, CHI Organics introduces seven instant conditioning oil treatments for shine and split end repair. Egyptian Oil’s Spray Oil Treatment for Hair and Skin, formulated with jasmine absolute and neroli, absorbs instantly to nourish thirsty hair. Macadamia Natural Oil’s Healing Oil Treatment combines its signature namesake oil with argan oil to fight frizz and provide natural UV protection. It can be added to styling products or applied directly to damp hair. Harnessing a new technology that delivers straightening agents and hibiscus protein, Frédéric Fekkai’s Advanced Silky Straight Ironless line includes three products that smooth hair without a styling tool. The Smooth Finish Serum coats hair follicles with targeted silicones for a silky finish. Moroccanoil introduces Moroccanoil Light Oil Treatment, a lighter version of the original argan oil–infused offering, now specially formulated for fine-textured hair. For detangling and free radical protection, Logics’ gel-cream Color DNA System Blow Sculpt Smoothing Cream coats hair with a barrier of silicone and conditioning ceramide. John Frieda Collection’s Root Awakening Strength Restoring Smoothing Lotion contains eucalyptus and vitamins, for manageability and scalp hydration. Sultra’s Sophisticate Power Dryer blasts out negative ions to break up water molecules for quick drying, while a ceramic infrared generator seals in moisture to keep hair healthy.
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Volume
The big-hair trend reaches new heights with a crop of products devoted to body building. Paul Mitchell’s Tea Tree Lemon Sage Thickening Spray is enriched with panthenol, thickening agents and styling resins to bolster thin hair and deliver a day’s worth of hold. Goody’s Volumizing Comb is fitted with three rows of teasing bristles for infusing height by adding lift at the roots. Sally Hershberger’s Salon Texture Blast fortifies hair with a blend of microcrystalline wax and flyaway-smoothing sunflower seed oil. L’Oréal Professionnel’s cacao-rich Abondance de Cacao Shampoo for Fine Hair revitalizes and plumps limp hair with magnesium and vitamins A, E and B2. Once exclusively dedicated to color cosmetics, Mineral Fusion has extended into hair care. Volumizing Mineral Conditioner contains a combination of minerals, plant proteins and panthenol to thicken and moisturize. Blow’s Blow Out Spray is fortified with a soy and silk-derived protein blend for long-lasting lift. Nexxus Salon Hair Care’s Thermal Volume Volumizing Heat Protection Mousse delivers nourishing natural ingredients, such as extracts of blueberry and grape seed, passion flower oil and silk amino acids, for increased volume. Living Proof’s Full Thickening Cream features hair-building beta-amino ester 1, a new polymer created by the brand’s team of MIT scientists. Sebastian Professional has launched Volupt Spray, a spray gel with a proprietary root-lifting technology and a hair-thickening polymer blend. Sexy Hair’s Big Sexy Hair Powder Play is a colorless, odorless powder that amps volume and adds texture without buildup. Aveeno’s Active Naturals Nourish+Style Volumizing Foam promises eight hours of volume with a blend of wheat germ oils and humidity-resisting wheat protein.
Curly
From exuberant Afros to beachy waves, curl-infused styles are all the rage. Redken’s Soft Spin 05 Curl-Enhancing Gel for Fine Hair keeps curls under control with avocado oil and a proprietary protein-rich complex. Stylist to the stars Ric Pipino has launched Revolution in Cut Style My Cut: Curl Me, an antioxidant-rich cream and curl enhancer that repairs damage and protects hair from heat styling. Miss Jessie’s ultramoisturizing Super Sweetback Treatment is rich in shea butter and centella extract. Phyto Professional’s Curl Energizing Cream is formulated with acacia collagen, caffeine-rich guarana extract and myrrh for conditioning. Shu Uemura’s Kaze Wave Sensual Curl Texturizing Foam infuses curls with texturizing acacia gum, magnesium-rich Depsea Water, reparative ceramide and a UV filter. Rene Furterer’s bergamot-scented Acanthe Perfect Curls Curl Enhancing Leave-in Fluid contains softening avocado oil and extracts from the flowering plant, acanthus, for humidity-proof styling. Alterna’s Hemp Organics Ocean Waves Texturizing Spray is packed with organic hemp seed oil, carrot root and extracts of cranberry, cucumber and avocado for tousled summer twists. For bouncy curls on the go, Conair’s new MiniPRO Compact Hot Rollers are portable and heat up in just 90 seconds.