PARIS — Longchamp and Interparfums SA have signed a fragrance license that will run through Dec. 31, 2036.
Under terms of the agreement, Interparfums SA is to create, develop, produce and distribute Longchamp perfumes in the bag-maker’s sales point and selective fragrance sellers.
The first perfume launch under the tie-in is expected in 2027.
“The maison’s name recognition, the imaginative codes that define its leather goods and more recently its fashion creations are valuable assets for the successful development of fragrance lines,” Philippe Benacin, chairman and chief executive officer of Interparfums SA, said in a statement. “We are very optimistic about the future of this exciting opportunity.”
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Jean Cassegrain, chairman and CEO of Longchamp, said: “We will cooperate in a spirit of enthusiasm to forge a new expression of our brand values: authenticity, energy and creative curiosity.”
Longchamp was founded in 1948 by Cassegrain’s grandfather. The firm got its start by selling pipes, then branched out introducing small leather goods, such as wallets, in the late 1960s, and then luggage, in the early ‘70s. In the early ‘80s, Longchamp leapt into women’s accessories, introducing its first handbags.
Longchamp segued into fashion, staging its first official runway show at New York Fashion Week in fall 2018. That capped the brand’s 70 anniversary celebrations. Today, Longchamp has more than 400 stores in 80 countries.
Interparfums’ other fragrance licenses include Boucheron, Jimmy Choo, Moncler and Montblanc. It owns the Lanvin and Goutal fragrance brands and the Rochas fragrance and fashion brand. Most recently, the group launched its first own home-grown perfume label, Solférino Paris.