PARIS — France’s National Gendarmerie was deployed Tuesday to search 28 Equivalenza perfumery stores and corners countrywide after the Fédération des Entreprises de la Beauté, or FEBEA, association alleged that the chain sells counterfeit fragrances.
FEBEA said it had been alerted of the new retailer and its practices during the first half of this year and immediately lodged a legal complaint.
“It is indispensable to fight against all types of counterfeiting to preserve our patrimony and our know-how, and thus stop practices that are destroying employment in France and harm the reputation of our companies,” said Patrick O’Quin, president of FEBEA. He also thanked French authorities for taking action.
In separate fragrance-related news, two trucks containing thousands of bottles of scent were reportedly stolen during the night hours between Monday and Tuesday in the industrial zone near Roissy-Charles de Gaulle airport outside of Paris.
