Chinese fragrance label Documents has raised a new round of funding, with Ushopal, a Chinese omnichannel brand partner, leading the fresh round of a “multimillion-dollar” investment, according to Ushopal’s announcement.
“Ushopal only collaborates with the world’s top-tier brand teams. Over the past years, the company has actively sought outstanding Chinese high-end beauty brands,” said Lu Guo, founder and chief executive officer of Ushopal.
“The investment in Documents marks Ushopal’s first venture into the domestic market, signifying our belief that China has produced brands capable of stepping onto the global stage,” Lu added.
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Lu’s team also stated that Documents is one of the very few Chinese beauty brands that can compete with global players in “brand positioning, effectiveness of emotional communication, consistency and stability in product development, and most importantly, the unique artistic expression and brand personality,” the company said.
Ushopal, billed as China’s leading luxury beauty group, has been actively seeking niche beauty brand acquisitions since it closed a $100 million round of funding in early March 2021, fueling a beauty brand reshuffle in the competitive Chinese market.
In October 2022, Ushopal acquired the British luxury clean beauty brand Argentum Apothecary for an undisclosed amount.
Zhaoran Meng, founder of Documents, said the investment will help build brand equity, expand its business globally and “evolve into a more visionary international brand.”
Founded in 2020, Documents became one of the first Chinese fragrance companies to be positioned as a luxury Gen Z beauty brand. Focusing on direct-to-consumer retail, Documents counts 11 retail outposts in key Chinese retail hubs.
In September 2022, Documents closed a round of series A funding led by Shanghai Meicifang Investment, L’Oréal’s China Fund and Cathay Capital.