WWD Beauty Inc Top 100: Beauty’s 10 Steepest Declines in 2021

Here, the beauty manufacturers that faced the steepest declines in 2021.

April 22, 2022, 8:00am

WWD Beauty Inc Top 100: Beauty's 10 Steepest Declines in 2021

The brands that saw the steepest sales drops in 2021.

1. Lion Corp., -21.5%
2. Markwins Beauty Brands, -17.6%
3. Guthy-Renker, -17.3%
4. Jafra Cosmetics International, -16.6%
5. Alcora Corp., -15.5%
6. Able C&C, -13.6%
7. Nippon Menard Cosmetic Co., -13.2%
8. Oriflame Holding, -13%
9. Forma Brands, -12.5%
10. Mandom Corp., -10%

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