NEW YORK — If Kabbalah can inspire a fashion line, why not faith-based beauty products? Three new companies, Anakiri BioEnergetic Skin Care, Hawaii-based fragrance house Mâlie Kaua’i and Faith acne skin care products, are leading the spirit-seeking trend in the beauty industry. These companies use words like “chi” and “soul,” and claim origins in locales far from the madding urban crowds to evoke an approach to skin care that starts from within.
Anakiri, whose South American name means “one who leads,” specializes in skin and body care, aromatherapy and apothecary. The company takes its cues from Native American rituals to create several of its products. For example, its SunFusion body oil, $27, is made by placing restorative herbs under sunlight, allowing its essences to infuse into the oil. Similarly, its $17.10 RescueTone, supplemental oral drops said to soothe sorrow and trauma, uses “energy” derived from the herb star-of-Bethlehem.
Mâlie Kaua’i, located on the island of Kauai — home of the fire goddess Pele and the private playground of celebrities — has created a fragrance line based on flower essences. Essential Solid Perfume, $45, is made from a variety of Hawaiian hydrosols, the most basic unit of a flower’s scent and an alternative to the concentrated essential oils often used in perfumes. The hydrosols used by Mâlie Kaua’i include the indigenous Hawaiian flower Pikake, which, according to Mâlie Kaua’i, will become a new “It” scent in the industry. Ensuring the spiritual health of Mâlie Kaua’i products, the company hires kapunas (traditional Hawaiian healers) to periodically bless the line.
Faith, a skin care line dedicated to acne-prone skin, isn’t just named for its founder, Faith Frankenfield, but her unconventional habits, too. When Frankenfield, a licensed aesthetician with an emphasis on skin disorders, first created the line, she prayed over her clients as the zit-zapping facial treatments set into their skin. Frankenfield prayed not only that the treatment would work, but to bless the herbs she used, as well. The line includes nutritional supplements, pumpkin and sulphur mud masks, a cleanser and a moisturizer. Prices range from a $20 pumpkin mask to a $135 skin care system that includes all five products.
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The cleaning up of one’s spiritual house and one’s pores are inseparable for the companies headlining this trend. As the tag line for Faith says, it is now possible to “Embrace your outer purity.”