12 Whind skin care skus are now available at 50 Bluemercury stores and online, ranging in price from $35 for an Oasis Fresh cleanser to $85 for the Kasbah Stars night serum.
Shaz and Kiks is the latest Indian-inspired beauty brand to make moves in the prestige market. The hair care brand has inked a deal with Sephora, where its six Ayurvedic ritual-inspired core products will launch online.
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Hayley Williams’ Good Dye Young has entered all Ulta Beauty doors. The vegan hair dye brand — which took to Amazon, Walmart and Target all in the last year — reports a 67 percent year-over-year compound annual growth rate since its founding in 2016.
Pinkie, the period product brand, has landed at more than 500 Target stores. Launched in 2022, Pinkie creates plant-based, small-sized pads for tweens, and closed a $1 million funding round in March.
False eyelash brand Ardell Beauty has found a new home: Sephora. The brand arrives at 300 doors with two sets of faux mink lashes exclusive to the retailer.
Barbershop-inspired hair care brand Verb is now at more than 350 Ulta Beauty at Target shops-in-shop. The brand’s relationship with Ulta dates back to 2012 when it debuted at the retailer, only to pull back shortly thereafter. In 2021, the brand re-entered Ulta after a period of strong cross-channel growth, and now 10 of its products, all under $30, have made their way to the retailer’s Target outposts.