Hero Cosmetics Rescue Balm + Dark Spot Retouch
$12.99 at Herocosmetics.us and Target.
Hero Cosmetics’ Rescue Balm franchise has added a new product to its lineup.
In addition to tackling post-blemish care, the Rescue Balm + Dark Spot Retouch adds camouflaging capabilities to the cult-favorite formula, thanks to its sheer apricot tint.
Containing panthenol, beta glucan and oligopeptides, the balm is said to soothe and renew dry skin while color-correcting dark spots that arise after a breakout.
“It helps to even out your skin tone,” said Ju Rhyu, cofounder and chief executive officer of Hero Cosmetics. “I use it a lot of the time in lieu of foundation, almost like a tinted moisturizer during the day.”
Related Articles
While the product is presently only available in one shade, users can mix it with the original Rescue Balm or the Rescue Balm + Red Correct to achieve their desired shade, Rhyu said.
Rhyu estimates that with the addition of this product, the Rescue Balm franchise will reach more than $10 million in sales in 2022.
Miss A AOA Pro Volcanic Oil Absorbing Roller
$8 at Shopmissa.com
Miss A has a fix for oily skin quandaries.
The AOA Pro Volcanic Oil Absorbing Roller is made with real volcanic stone, which can be gently rolled along the skin to soak up excess oil and leave skin shine-free.
“Our customers are Gen Z and Millennials, and so they’re really all about that base makeup and making sure their pores are flawless, so we thought this would be a great product for them,” said Jean Baik, the brand’s cofounder.
While one of the brand’s hallmarks is its $1 price point for the majority of its hair, makeup and skin care offerings, this product is part of its AOA Pro line, which carries select beauty tools and staples above a $1 price range, costing up to $8.
The roller can be cleaned between uses by unscrewing the top ring to remove the volcanic ball and running it under warm water with soap or a facial cleanser.
Industry sources think the product will do $50,000 in sales in its first year on the market. Baik did not comment on sales.
Fur Ingrown Eliminator Serum
$36 at Furyou.com and Ulta Beauty.
Fur’s Ingrown Eliminator Serum offers a more sustainable take on the brand’s hero Ingrown Eliminator wipes.
Launched in March, the Ingrown Eliminator Serum brings the wipes’ same bestselling formula to a glass pump bottle.
“We wanted to make a product that upheld our brand mission,” said Lillian Tung, cofounder and chief marketing officer of Fur. “We want to make things that are elegant, well-designed on the inside and out, and derm and gynecologically tested.”
Key ingredients in the serum include willow bark extract, lactic acid, lavender oil and aloe, which work in tandem to alleviate irritation, prevent bumps and ingrown hairs and clear oil buildup in pores. While the serum works on its own, it can also be used in combination with the brand’s Ingrown Concentrate, which is water-based and acts as a sealant to lock in moisture and protect the skin’s barrier.
While the serum is presently out of stock on the brand’s website, there are available units remaining at Ulta Beauty until the company restocks at the end of May.
Industry sources estimate the product could reach upward of $1 million in sales during its first year on the market, although Tung declined to comment on the projection.
Summer Fridays Light Aura Vitamin C + Peptide Eye Cream
$42 at Summerfridays.com and Sephora
Summer Fridays’ first eye cream has been a long time coming.
“We’re a very community-driven brand,” said Marianna Hewitt, cofounder of Summer Fridays. “Since founding Summer Fridays, there were two products customers kept asking for: a sunscreen and an eye cream.”
While the brand has launched a number of moisturizers before, the Light Aura Vitamin C + Peptide Cream is the first one designed to specifically target the eye area.
“We wanted something that would be instantly illuminating for the under-eye area, but would also have really great long-term benefits,” Hewitt said.
The cream contains vitamin C and caffeine for depuffing and brightening, as well as firming peptide acetyl hexapeptide-8, which promotes collagen production. Suitable for morning or evening use, the cream is designed to moisturize the skin and can also serve as a primer that won’t cause makeup to pill.
Hewitt did not specify sales expectations for the eye cream, but industry sources estimate the product will do $5 million in sales during its first year on the market.
Seed Phytonutrients Daily Protective Moisturizer SPF 30
$29 at Seedphytonutrients.com
Seed Phytonutrients is releasing its first sunscreen.
Launching on May 16, the mineral-based sunscreen has been in the works since shortly after the brand was acquired from L’Oréal and rebranded by Karika Purohit Patel in 2020. Containing titanium dioxide and zinc oxide, the sunscreen claims to brighten the skin while protecting it from UV rays.
“Our brand ethos is formula first, sustainability second,” Patel said. “Our actives are natural, they’re safe and they give about 80 minutes of coverage after use.”
The sunscreen, which comes in an aluminum tube, also includes green tea for soothing and has hydrating emollients like coconut alkane. While the product is fragrance-free, it is formulated with a proprietary rose extract which offers a light, natural aroma upon application.
“This is our first fragrance-free product that we’re launching in the assortment — we were being really cautious about it being gentle and not irritating to the skin.”
Patel did not comment on sales, although industry sources estimate the product could reach $100,000 in retail sales in its first year on the market.
FOR MORE FROM WWD.COM, SEE:
New Cleansers From Eve Lom, Peach & Lily, Costa Brazil and More