Hair Color

Though it racks up over $1 billion dollars in annual sales, the hair color category has been flat for the past two years. Manufacturers, retailers and analysts alike are betting that updated formulas, revamped packaging and the introduction of new categories (i.e., color glazes and dye for “hair down there”) could turn things around…not to mention the 78.2 million Baby Boomers currently browsing the color aisle. That’s a whole lot of gray to be covered.

Still lifes by George Chinsee and Thomas Iannaccone

TRADITIONAL HAIR COLOR

Clairol
Balsam Lasting Color
Most Popular Shade: 615 Dark Brown
Price Point: $3
Products Sold Annually: Industry sources estimate 2.5 million
2006 Sales: Industry sources estimate $9 million

Clairol
Herbal Essences Color
Most Popular Shade: 44 Paint the Town
Price Point: $9.99
Products Sold Annually: Industry sources estimate 1.85 million
2006 Sales: Industry sources estimate $12 million-$16 million

Clairol
Hydrience
Most Popular Shade: 40 Light Ash Brown
Price Point: $4
Products Sold Annually: Industry sources estimate 2.5 million
2006 Sales: Industry sources estimate $20 million-$30 million

Clairol
Natural Instincts
Most Popular Shade: 28 Nutmeg
Price Point: $8.99
Products Sold Annually: Industry sources estimate 9.5 million
2006 Sales: Industry sources estimate $73 million

Clairol
Natural Instincts
Loving Care
Most Popular Shade: 080 Auburn
Price Point: $4
Products Sold Annually: Industry sources estimate 2 million
2006 Sales: Industry sources estimate $12 million

Clairol
Nice ‘n Easy
Most Popular Shade: 122 Natural Black
Price Point: $7.99
Products Sold Annually: Industry sources estimate 14 million
2006 Sales: Industry sources estimate $98 million

Clairol
Nice ‘n Easy Gray Solution
Most Popular Shade: 5 Brown
Price Point: $8.99
Products Sold Annually: Industry sources estimate 5.4 million
2006 Sales: Industry sources estimate $12 million-$15 million

Garnier
100% Color
Most Popular Shade: 210 Blue Black
Price Points: $5.99-$7.29
Products Sold Annually: Industry sources estimate 3.7 million
2006 Sales: Industry sources estimate $22.6 million

Garnier
Nutrisse Nourishing Color Creme
Most Popular Shade: 50 Truffle
Price Points: $5.99-$7.29
Products Sold Annually: Industry sources estimate 10.3 million
2006 Sales: Industry sources estimate $61.6 million

L’Oréal
ColorSpa Moisture Actif
Most Popular Shade: 24 Medium Brown
Price Point: $6.49
Products Sold Annually: Industry sources estimate 1.6 million
2006 Sales: Industry sources estimate $9.2 million

L’Oréal
Couleur Experte
Most Popular Shade: 6.0 Almond Rocca
Price Point: $19.95
Products Sold Annually: Industry sources estimate 1.9 million
2006 Sales: Industry sources estimate $35.8 million

L’Oréal
Excellence Creme
Most Popular Shade: 5 Brown
Price Point: $8.99
Products Sold Annually: Industry sources estimate 12.9 million
2006 Sales: Industry sources estimate $101.3 million

L’Oréal
Féria
Most Popular Shade: 40 Deeply Brown
Price Point: $9.99
Products Sold Annually: Industry sources estimate 8 million
2006 Sales: Industry sources estimate $72.4 million

L’Oréal
Natural Match
Most Popular Shade: 4N Natural Dark Brown
Price Point: $11.99
Products Sold Annually (52-week period ended April 22): Industry sources estimate 4.2 million
2006 Sales: (52-week ended 22): Industry sources estimate $45 million

L’Oréal
Superior Preference
Most Popular Shade: 6 1/2G Lightest Golden Brown
Price Point: $9.49
Products Sold Annually: Industry sources estimate 16.6 million
2006 Sales: Industry sources estimate $142.6 million

Revlon
Colorist
Most Popular Shade: 40 Dark Brown
Price Points: $9.99-$15.99
Products Sold Annually (YTD January-April): 364,000
2007 Sales (YTD January-April): -$5.8 million

Revlon
Colorsilk
Most Popular Shade: 30 Dark Brown
Price Points: $2.39-$3.53
Products Sold Annually: 18.4 million
2006 Sales: $56.4 million

Soft-Sheen Carson
Dark and Lovely
Most Popular Shade: Jet Black
Price Points: $3.99-$5.99
Products Sold Annually: Industry sources estimate 832,000
2006 Sales: Industry sources estimate $3.9 million

Soft-Sheen Carson
Dark and Lovely
Reviving Colors
Most Popular Shade: Radiant Black
Price Points: $3.99-$5.99
Products Sold Annually: Industry sources estimate 122,000
2006 Sales: Industry sources estimate $631,000

HIGHLIGHTING KITS AND HAIR MASCARA

Clairol
Herbal Essences Highlights
Most Popular Shade: HLle Highlight of the Party
Price Point: $9.99
Products Sold Annually: Industry sources estimate 835,000
2006 Sales: Industry sources estimate $6 million-$10 million

ColorMetrics
Streekers Wild Weekend
Most Popular Shade: Pink
Price Points: $8.95-$9.95
Products Sold Annually: 75,000
2006 Sales: $675,000

Fudge USA
Paintbox Creative Conditioning Colour
Most Popular Shade: Pretty Flamingo
Price Points: $15-$17
Products Sold Annually: 4.9 million
2006 Sales: $84.4 million

Garnier
Color Breaks
Most Popular Shade: No. 2, Dark Blonde to Light Brown
Price Points: $5.99-$7.29
Products Sold Annually: Industry sources estimate 570,000
2006 Sales: Industry sources estimate $3.9 million

Garnier
Nutrisse Nourishing Multi-Lights
Most Popular Shade: H2 Golden Blonde
Price Points: $5.99-$7.29
Products Sold Annually: Industry sources estimate 495,000
2006 Sales: Industry sources estimate $3.1 million

HIGHLIGHTING KITS

Kim Vo
Hair Mascara
Most Popular Shade: Blonde
Price Point: $35
Products Sold Annually: 10,000
2006 Sales: Industry sources estimate $350,000

L’Oréal
Colour Rays
Most Popular Shade: Red
Price Point: $10.99
Products Sold Annually: Industry sources estimate 230,000
2006 Sales: Industry sources estimate $2.7 million

L’Oréal
Excellence Cremelights
Most Popular Shade: One shade
Price Point: $13.99
Products Sold Annually: Industry sources estimate 58,000
2006 Sales: Industry sources estimate $731,000

L’Oréal
Féria Colour Strands
Most Popular Shade: C100 Star Lights
Price Point: $9.99
Products Sold Annually: Industry sources estimate 359,000
2006 Sales: Industry sources estimate $3 million

L’Oréal
Frost & Design
Most Popular Shade: H85 Champagne
Price Point: $12.49
Products Sold Annually: Industry sources estimate 398,600
2006 Sales: Industry sources estimate $4.9 million

L’Oréal
Hi-Light Styliste
Most Popular Shade: H90 Iced Champagne
Price Point: $10.99
Products Sold Annually: Industry sources estimate 605,000
2006 Sales: Industry sources estimate $6.4 million

L’Oréal
La Petite Frost
Most Popular Shade: H75 Chardonnay
Price Point: $7.99
Products Sold Annually: Industry sources estimate 230,000
2006 Sales: Industry sources estimate $1.9 million

Revlon
Custom Effects Highlights
Most Popular Shade: H30 Chestnut
Price Points: $7.50-$9.62
Products Sold Annually: 206,365
2006 Sales: $1.7 million

Revlon
Custom Effects Lowlights
Most Popular Shade: L50 Toffee
Price Points: $7.50-$9.62
Products Sold Annually: 98,271
2006 Sales: $840,000

Revlon
Frost & Glow
Most Popular Shade: Honey Highlights
Price Points: $7.29-$8.49
Products Sold Annually: 1 million
2006 Sales: $8.7 million

Soft-Sheen Carson
Hi Rez
Most Popular Shade: 66 Ruby Quake
Price Points: $7.99-$8.99
Products Sold Annually: Industry sources estimate 126,200
2006 Sales: Industry sources estimate $1 million

ROOT TOUCH-UP


Clairol
Nice ‘n Easy Root Touch-Up
Most Popular Shade: 5 Medium Brown
Price Point: $6.99
Products Sold Annually: Industry sources estimate 4.5 million
2006 Sales: Industry sources estimate $29 million

ColorMetrics
ColorMark
Most Popular Shade: Brown
Price Points: $19-$24.95
Products Sold Annually: 400,000
2006 Sales: $8 million

Colour Revolution
The Mixer
Most Popular Shade: Brown
Price Point: $26
Products Sold Annually (2007 Projections): Industry sources estimate 77,000
2007 Sales: Industry sources estimate $1 million

Quick Tint
Quick Tint
Most Popular Shade: Honey Blonde
Price Point: $14.95
Products Sold Annually (2007 Projections): Industry sources estimate 50,000
2007 Sales: Industry sources estimate $747,500

Revlon
Colorsilk Root Perfect
Most Popular Shade: 04 Medium Brown
Price Points: $2.39-$3.97
Products Sold Annually (YTD January-April): 224,000
2007 Sales (January-April): $800,000

MEN’S HAIR COLOR

American International Industries
Youthair Liquid
Most Popular Shade: One shade
Price Points: $3.99-$7.99
Products Sold Annually: Industry sources estimate 500,000
2006 Sales: Industry sources estimate $2.5 million

American International Industries
Youthair Creme
Most Popular Shade: One shade
Price Points: $3.99-$7.99
Products Sold Annually: Industry sources estimate 500,000
2006 Sales: Industry sources estimate $2.5 million

American International Industries
Clubman Moustache Wax
Most Popular Shade: Brown
Price Points: $4.95-$5.99
Products Sold Annually: Industry sources estimate 500,000
2006 Sales: Industry sources estimate $1 million

Clairol
Natural Instincts for Men
Most Popular Shade: Medium Brown
Price Point: $8.99
Products Sold Annually: Industry sources estimate 985,000
2006 Sales: Industry sources estimate $6.5 million-$7 million

Combe Inc.
Grecian 5 5-Minute Haircolor
Most Popular Shade: Medium Brown
Price Points: $5.50-$7
Products Sold Annually: Industry sources estimate 1.1 million
2006 Sales: Industry sources estimate $6.3 million

Combe Inc.
Grecian Formula 16
Most Popular Shade: One shade
Price Points: $7-$15
Products Sold Annually: Industry sources estimate 638,000
2006 Sales: Industry sources estimate $5.5 million

Combe Inc.
Grecian Plus Gradual Haircolor Foam
Most Popular shade
Price Points: $8-$9
Products Sold Annually: Industry sources estimate 193,000
2006 Sales: Industry sources estimate $1.6 million

Combe Inc.
Just For Men
Shampoo-In Haircolor
Most Popular Brown
Price Points: $7-$9
Products Sold Annually: Industry sources estimate 11.3 million
2006 Sales: Industry sources estimate $81 million

Combe Inc.
Just For Men Brush-In Color Gel
Most Popular Shade: Medium Brown
Price Points: $7-$9
Products Sold Annually: Industry sources estimate 188,000
2006 Sales: Industry sources estimate $1.4 million

Soft-Sheen Carson
Dark & Natural Permanent Hair Color
Most Popular Shade: Jet Black
Price Points: $3.99-$5.99
Products Sold Annually: Industry sources estimate 397,400
2006 Sales: Industry sources estimate $2.2 million

NATURAL AND ORGANIC HAIR COLOR

American International Industries
Hennalucent
Most Popular Shade: Sunset Glo
Price Points: $4.99-$6.99
Products Sold Annually: Industry sources estimate 250,000
2006 Sales: Industry sources estimate $500,000

Aubrey Organics
Color Me Natural
Most Popular Shade: Mahogany
Price Point: $11.95
Products Sold Annually: 15,000
2006 $179,250

Colora
Henna Creme
Most Popular Shade: Auburn
Price Points: $6.49-$12.95
Products Sold Annually: 5 million
2006 Sales: Industry sources estimate $12 million

Colora
Henna Powder
Most Popular Shade: Red Sunset
Price Points: $2.99-$7.95
Products Sold Annually: 4 million
2006 Sales: Industry sources estimate $6 million

Herbaceuticals Inc.
Naturcolor
Most Popular Shade: 6N Sagebrush Brown
Price Points: $15-$17
Products Sold Annually: Industry sources estimate 420,000
2006 Sales: Industry sources estimate $6.3 million

Herbavita
Herbatint
Most Popular Shade: 5N Light Chestnut
Price Points: $10.99-$14.99
Products Sold Annually: 650,000
2006 Sales: $9.25 million

Herbavita
Vegetal Color
Most Popular Shade: Henna Red
Price Points: $12.99-$16.99
Products Sold Annually: 32,000
2006 Sales: $500,000

LaVita Nuova Inc.
Sanotint Classic
Most Popular Shade: 4 Light Brown
Price Point: $19.99
Products Sold Annually: 10,000
2006 Sales: Industry sources estimate $200,000

La Vita Nuova Inc.
Sanotint Light
Most Popular Shade: 73 Natural Brown
Price Point: $19.99
Products Sold Annually: 7,500
2006 Sales: Industry sources estimate $150,000

Lotus Brands
Light Mountain Natural Color the Gray!
Most Popular Shade: Dark Brown
Price Point: $10.95
Products Sold Annually: Industry sources estimate 33,000
2006 Sales: Industry sources estimate $364,500

NATURAL AND ORGANIC HAIR COLOR

Lotus Brands
Light Mountain Natural Hair Color & Conditioner
Most Popular Shade: Red
Price Point: $6.59
Products Sold Annually: 113,000
2006 Sales: Industry sources estimate $735,000

Natural Europe Enterprises, Inc.
Logona Herbal Hair Color Cream
Most Popular Shade: Tizian
Price Points: $16-$18
Products Sold Annually: Industry sources estimate 1,000
2006 Sales: Industry sources estimate $16,000

Rainbow Research Corp.
R ainbow Henna
Most Popular Shade: Medium Brown
Price Points: $5.95-$6.95
Products Sold Annually: 100,000
2006 Sales: Industry sources estimate $695,000

Saba Botanicals of USA
Lustrous Henna
Most Popular Shade: Soft Black
Price Points: $4.50-$6.50
Products Sold Annually (2007 Projections): 8,000
2007 Sales: Industry sources estimate $40,000

COLOR DEPOSITING AND GLAZES

Alto Bella
ClayPac Colored Shampoo and Moisturizer
Most Popular Shade: Violet
Price Points: $7.50-$37
Products Sold Annually: Industry sources estimate 20,000
2006 Sales: Industry sources estimate $325,000

Aveda
Color Conditioner
Most Popular Shade: Blue Malva
Price Point: $16
Products Sold Annually: 500,000
2006 Sales: Industry sources estimate $7 million-$9 million

Clairol
Natural Instincts Shine Happy
Most Popular Shade: One shade
Price Point: $8.99
Products Sold Annually: Industry sources estimate 360,000
2006 Sales: Industry sources estimate $2 million-$4 million

Clairol
Nice ‘n Easy Color Boosting Glaze
Most Popular Shade: 4 For Dark Brown Hair
Price Point: $7.99
Products Sold Annually: Industry sources estimate 14,700
2006 Sales: Industry sources estimate $46,400

Hoyu America Co.
Bigen Permanent Powder Hair Color
Most Popular Shade: 59 Oriental Black
Price Points: $3.76-$5.99
Products Sold Annually: Industry sources estimate 4 million
2006 Sales: Industry sources estimate $16 million

John Paul Mitchell Systems
Color Shampoo
Most Popular Shade: Platinum Blonde
Price Point: $10.95
Products Sold Annually: Industry sources estimate 100,000
2006 Sales: Industry sources estimate $1 million

L’Oréal
Color Pulse Concentrated Color Mousse
Most Popular Shade: 40 Red Pulse
Price Point: $5.49
Products Sold Annually: Industry sources estimate 770,000
2006 Sales: Industry sources estimate $3.6 million

L’Oréal
Professionnel
Colorist Shampoo and Conditioner
Most Popular Shade: White Violet
Price Points: $15-$17
Products Sold Annually: 500,000
2006 Sales: Industry sources estimate $7 million

Matrix
Shade Memory Color Enhancing
Foam Conditioner
Most Popular Shade: Cool Blonde
Price Point: $17.95
Products Sold Annually (2007 Projections): Industry sources estimate 2.5 million
2007 Sales: Industry sources estimate $12 million

Oscar Blandi
Ancora Colore Color Conditioning System
Most Popular Shade: Biondo
Price Point: $33
Products Sold Annually: Industry sources estimate 3,000
2006 Sales: Industry sources estimate $99,000

Ted Gibson
Individual Color Shampoo
and Conditioner
Most Popular Shade: Brazen Brown
Price Point: $36
Products Sold Annually: 25,000
2006 Sales: Industry sources estimate $1 million

BODY HAIR COLOR

BettyBeauty
Betty Color for the Hair Down There
Most Popular Shade: Fun Betty
Price Point: $20
Products Sold Annually (2007 Projections): 75,000
2007 Sales: Industry sources estimate $1 million

Privatone
Privatone Body Hair Dye
Most Popular Shade: Brown
Price Point: $29.95
Products Sold Annually: 22,750
2006 Sales: $681,362