MILAN — Cosmoprof Worldwide Bologna, one of the leading international cosmetics trade fairs, is putting spotlights on the spa business and the emergence of halal cosmetics, as highlights of next spring’s show.
The trade fair, organized by BolognaFiere and Cosmetica Italia, will hold its 49th edition from March 18 to 21 in Bologna. The exhibition will coincide with the Cosmopack packaging show, scheduled for March 17 to 20.
The spa sector is a growing segment in the beauty industry, with a spa installation set up to display exhibitors’ products. There also will be the hair show with international stylists giving demonstrations.
Following the pattern of the Cosmopack Factory from the last three years that showcased the production stages of Lipstick, Powder and Mascara, the 2016 edition will feature the Foundation Factory, offering a just-made Cosmoprof & Cosmopack cream, CC Cream to visitors.
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For the first time, the beauty trade event will also host an exhibition area focused on the topic “Halal Cosmetics: From Production to Sales,” dedicated to Italian and international companies, which produce or distribute with halal certification. Halal is the Arabic word for “allowed” or “lawful.”
“Halal cosmetics are mainly requested from South Asian and Middle Eastern consumers but influence as well Italian and European companies,” said Dino Tavazzi, chief executive officer of Cosmoprof, adding that “80 percent of the beauty products sold in Gulf Cooperation Council countries is produced in Europe, above all in Italy and France.”
The format, which will be part of the Green and Natural Cosmetics pavilion, has been developed in collaboration and under the supervision of the Italian halal certification World Halal Development, which also offers support in targeting Islamic markets.
With an annual growth of 12 percent and up to 19 percent in GCC markets, the “lawful” beauty products represent a booming trend, also arousing interest among non-Muslim consumers.
Annamaria Aisha Tiozzo, president of WHAD, credits this to the attention paid on natural ingredients, the production process, fair-trade and on eco-sustainability. “The marketing of those products is similar to bio, vegan and to organic products,” Tiozzo said. For this reason, Cosmoprof plans to make the initiative one of the main features of the fair in the future.
In 2015, the fair registered record numbers with 248,000 visitors (up 20 percent compared to 2014), increasing the international edge of the event with 70 percent of exhibitors and 79,000 visitors from foreign countries (up 30 percent). For the 2016 edition Tavazzi sees possible growth and new international exhibitors.
“The results of our first contacts with companies just forecast that there may be more exhibitors than last year,” he said and added that new contacts will be made abroad to integrate more country pavilions into the event, such as South Africa.