Hanae Mori Parfums will introduce in spring a limited edition women’s fragrance called No. 1, which was created using renewable energy sources and which will benefit Clean Air-Cool Planet, an organization dedicated to combating global warming.
The fruity floral scent was inspired by “nature’s joy” and composed using flowers and berries from Paris, noted International Cosmetics & Perfumes Inc., the worldwide fragrance licensee for fashion designer Madame Hanae Mori’s scents.
No. 1 is the first fragrance in a new series called Eaux de Collection, which uses sun and wind power to create scents. For instance, about 30 percent of the power needed to make No. 1, which was produced in France, came from renewable sources, according to the company. A second Eaux de Collection fragrance is planned for later this year.
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Up to 5 percent of the proceeds from the sale of the No. 1 scent are to go to Clean Air-Cool Planet. In addition to being the name of a fragrance collection, the Eau de Collection moniker also refers to the essential oil concentration of the No. 1 fragrance, which falls somewhere between an eau de toilette and eau de parfum, according to ICP.
The scent includes top notes of bergamot, black currant, grapefruit and mulberry leaf. It has a heart of blackberry, jasmine, raspberry and white musk and dries down into notes of Indian sandalwood, amber and vanilla.
The No. 1 fragrance was blended by Expressions Parfumées, according to industry sources. No. 1 will come in a 3.4-oz. bottle and will be priced at $95. A total of 7,000 bottles are to be introduced.
The scent will be launched in May at Nordstrom, Bloomingdale’s, Neiman Marcus and at selected Saks Fifth Avenue and Macy’s stores, for a total distribution network of 400 doors.
The bottle features a No. 1 logo, designed to emulate a slash of Japanese ink upon rice paper, evoking the Japanese roots of Mori, ICP noted.
In-store visuals, retailer catalogues, and direct mail and online initiatives by retailers will be employed to promote the fragrance.