Beauty Product Purchases Swell in Lip, Hairstyling

Beauty product categories hit hard by the pandemic are back on the upswing, data shows.

According to the 2022 New Year, New You Consumer Report from market research firm Catalina, which surveyed more than 1,100 consumers across demographics, only four market segments posted growth in dollar sales from last year. The report noted, though, that high-growth categories in 2022 saw the steepest decline in 2021.

Conversely, last year’s top-performing categories — women’s fragrance and “texturing hair care” have posted the biggest decreases thus far in 2022.

Here, the beauty products purchased in January 2022, ranked by percent growth.

1. Lip Cosmetics: +7.9 percent
2. Hair Care, Styling: +4.0 percent
3. Men’s Hair Care: +3.7 percent
4. Hand & Body Cream Lotions: +0.7 percent
5. Applicator/Accessory Cosmetics: -0.5 percent
6. Deodorants: -1.0 percent
7. Face Cosmetics: -1.4 percent
8. Hair Coloring: -3.3 percent
9. Eye Cosmetics: -3.8 percent
10. Hair Permanent or Relaxer Kits: -5.2 percent
11. Hair Care, Shampoo/Conditioner: -6.2 percent
12. Nail Polish/Treatment/Artificial: -6.5 percent
13. Shampoo, Dandruff: -7.2 percent
14. Hair Accessories: -7.2 percent
15. Tooth Whitening/Bleaching Kits -8.3 percent
16. Sunless Tanning: -11.8 percent
17. Skin Care, Aging: -13.5 percent
18. Texturing Hair Care: -13.6 percent
19. Aftershave Lotion/Men’s Cologne: -14.9 percent
20. Women’s Cologne/Perfume/Scent: -17.9 percent

For more from WWD.com, see:

Mastercard Data Show Retail Sales Soaring 7.2 Percent in January

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