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Jaeger-LeCoultre Focuses on Brand Elevation, Complications, Storytelling

CEO Jérôme Lambert, nearing a year since he returned to the company, sees a complicated — yet bright — future…

Panerai’s New CEO Strives to Increase Visibility While Mining the Brand’s Heritage

Emmanuel Perrin was named to the top post of the Richemont-owned brand in April.

EXCLUSIVE: Daniel Arsham’s Hublot MP-17 Wristwatch Is Set to Make a Splash

Featuring an irregular face and peat-blasted frosty matte sapphire bezel, the limited-edition timepiece will…

EXCLUSIVE: Tag Heuer Launches Fifth-generation Connected Watch With New Balance Collaboration

Olympian Sydney McLaughlin-Levrone is the face of the collaboration featuring the watchmaker's new Connected…

UBS House of Craft Returns to New York for ‘Icons of Time’ Exhibition With Hodinkee

The experience features a curation of timepieces by Hodinkee founder Ben Clymer for UBS clients and the…

H. Moser & Cie Teams Up With Formula 1 Driver Pierre Gasly on Limited-edition Watches

The Alpine BWT driver has collaborated with the Swiss watchmakers on two exclusive luxury watch models.

Ahmed Seddiqi Opens First Flagship in Saudi Arabia, Marking Major Regional Expansion

The UAE's leading luxury watch and jewelry retailer debuts on Riyadh's Tahliah Street with a curated…

Chanel Expands Première Watch Family With Bangle-style Timepiece

Spotted on Blackpink's Jennie and Gracie Abrams, the Première Galon takes cues from the braided trims of…

EXCLUSIVE: ID Genève Launches Watch in Collaboration With United Nations’ Sustainable Development Goals

Made of regenerative carbon with self-healing properties, the watch is limited to 17 pieces and will be…

Audemars Piguet Joins 2026 Watches and Wonders Lineup

The family-owned watchmaker leads the contingent of 11 new brands joining the fair taking place April 14 to…

Swiss Watch Exports Dove in August. How Worried Are Watchmakers?

Shipments of wristwatches after the onset of 39-percent U.S. tariffs fell 16.4 percent, reaching 1.57…

EXCLUSIVE: Ludacris, Jessica Alba, Christian McCaffrey, Julianne Moore and Tyrese Haliburton Return for Movado’s ‘Always in Motion. Since 1881’ Campaign

The second chapter dives deeper with storytelling and plays on light and shadow to highlight the brand's…

EXCLUSIVE: Gérald Genta’s Favorite Watch Complication Takes New Shape

Inspired by Genta's fascination for sound in watchmaking, the 40mm Minute Repeater's novel cushion design was…

EXCLUSIVE: Zenith Teams Up With USM Modular Furniture for Retrofuturist Watch Collaboration

The watch, which takes its cues and colors from the company's USM Haller furniture system, is priced at…

What to Watch: How Will the Swiss Watch Industry Navigate the 39 Percent Tariff Era?

Higher-than-anticipated U.S. levies are the latest in a perfect storm of adverse foreign exchange rates…