Latest in Watches
EXCLUSIVE: Hublot Taps Three-time Super Bowl Champion Patrick Mahomes as Brand Ambassador
Since being picked in the first round of the 2017 draft by the Kansas City Chiefs, Mahomes has led his team…
Breitling Bets Big on NFL Partnership
The luxury Swiss watchmaker shut down Washington Street in New York's Meatpacking District to throw a…
MB&F Teams With Yinka Ilori for Latest M.A.D. Editions Artist Collaboration
A limited run of 400 pieces each, the collaboration features three bold and playful styles inspired by…
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Swiss Watch Exports to U.S. Jump in July Ahead of 39 Percent Tariff
Swiss watch exports rose 6.9 percent in July, driven by a 45 percent leap in shipments to the U.S. in…
Swatch Under Fire in China for Asian Model’s Slant Eye Pose
The brand has removed the image on its Camo Flash product page, but online ire was brewing across Chinese…
Audemars Piguet Takes Majority Stake in Precision Manufacturer Inhotec
Founded in 2011, the company is specialized in watch components for high-end timepieces.
EXCLUSIVE: Tag Heuer Named Official Timekeeper for New York Marathon
After stepping away in 2016, Tag Heuer is once again the official timekeeper of the TCA New York City…
EXCLUSIVE: Jaeger-LeCoultre Taps Zhang Ziyi as Global Ambassador
The Chinese film star's first campaign for the watchmaker is slated to drop this month.
Roger Federer Shares His Wimbledon Prediction at Rolex Bond Street Flagship
He sat down for a chat with fellow sportsman Vijay Amritraj at the new retail space spanning 7,200 square…
May Swiss Watch Exports Slump After U.S. Tariff-led Surge
Shipments of Swiss watches fell nearly 10 percent globally as top markets' downturn seriously dented two-year…
Hublot Releases Limited-edition Watch in Collaboration With Italian Soccer Team Como 1907
The 50-piece watch series marks the return of the soccer team to the Series A tournament after 21 years.
Looming U.S. Tariffs Drove Swiss Watch Export Surge in April
Swiss watch exports surged 18.2 percent in April, driven by shipments to the U.S. in anticipation of tariffs…
Tag Heuer Revs Up Glamour and Ambitions for First Turn as Monaco F1 Title Sponsor
The first "Formula 1 Tag Heuer Grand Prix de Monaco" highlighted the watch company's sharpening focus on…
Four Watches for the Formula 1 Fan
IWC Schaffhausen, Tag Heuer, Roger Dubuis and Richard Mille have timekeepers that will get the hearts of the…
EXCLUSIVE: Choupette Stars in Hublot’s Campaign Celebrating Big Bang’s 20th Anniversary
The campaign dropping Friday also sees the introduction of an "Own It" tag line.