David Webb is heading west.
The luxury jewelry brand has opened a new boutique at Rosewood Miramar Beach in Montecito, Calif., as part of its growth strategy following its acquisition by Middle West Partners in April.
“David Webb’s retail footprint has always been very carefully constructed,” said the brand’s chief executive officer James Weiss. “What I have been very focused on is how we get this brand to the customer, bring it to where they are, and the opportunity to open in Montecito comes on the heels of some extraordinary events we’ve done in Dallas, Sun Valley, and we’ve been able to actually go to our customers. This particular boutique is an extension of that.”
Related Articles
Weiss said to expect future retail expansions down the line, and both timing and location will be determined by a mix of clientele insights, data and intuition.
You May Also Like
“We can all figure out 10, 15 or 20 ZIP codes in areas you could imagine there’s a capacity for David Webb,” Weiss said. “But beyond that, it’s very personal and very individual. Who is the right champion, do we have a champion in that market, who’s the right partner?”
The boutique, situated to the left of the concierge at the hotel, evokes “this immediate feeling of wanting to sit down and try on jewelry,” said Tara Rowghani, a board director at David Webb, who took a hands-on approach to orchestrating the boutique. “I wanted to have this experience where you could sit on a plush sofa and look at archival drawings, coffee table books, vitrines of jewelry, and start trying everything on. That’s how I love to buy jewelry, when you feel like you’re sitting in your home. That is the environment that Mr. Caruso has created at the Miramar.”
“Every experience at The Miramar is purposeful and highly curated, and our luxury retail collection is no exception,” added Jackie Levy, chief financial and revenue officer, Caruso, which owns Rosewood Miramar Beach. “David Webb introduces a uniquely distinguished category to the property, further elevating our already exceptional lineup of luxury shops.”
Rowghani added that three or four materials, including azurmalachite, tiger’s eye, imperial topaz and hammered gold, are resonating already with the client. “Things that are a little bit more unusual — these ‘if you know, you know’ materials or silhouettes,” she said. “All of our pieces are made on Madison Avenue, and they are gravitating towards pieces that are wearable art and color schemes that reflect their personalities.”