LONDON — Nancy Gonzalez is making a splash at Harrods with a new shop-in-shop in the Egyptian Room on the ground floor.
The 200-square-foot space carries a selection of the brand’s clutches, satchels, weekenders and hobo bags in precious skins. It also carries the men’s line Santiago Gonzalez.
“It’s the most coveted real estate in the world — it’s like gold,” said Santiago Barberi Gonzalez, who founded the Colombia-based company with his mother.
“We’re a 13-year-old brand from Colombia — and no one has ever heard of a luxury brand from Colombia. It’s incredibly humbling for us to have a space alongside brands like Hermès, Chanel and Balenciaga,” he said during an interview here.
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The shop-in-shop was created by Rawlins Design, with rosewood fixtures, silken velvet walls and bronze hardware.
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“To mark a decade of Nancy at Harrods, we are launching a stunning new flagship boutique to herald the best of the exotics that have become must-have staples,” said Marigay McKee, chief merchant at Harrods. “The Nancy Gonzalez business has been phenomenal since its inception and launch 10 years ago.”
Gonzalez works with skins including crocodile, alligator, python, snake and ring lizard.
McKee said the classic bag shapes in grays, beiges and taupes have become a wardrobe staple. “This season there’s huge demand for the neon shades and pastel shades — especially in clutches.”
Gonzalez and Harrods have also created the limited edition Jubilee clutch to mark the Queen’s Diamond Jubilee year. The bag has a Union Jack emblazoned in soft crocodile, and McKee said there is already a waiting list.
The brand launched in the U.S. in 1998 and is among the top performers at Bergdorf Goodman in New York. The bags are made in Colombia, and 90 percent of the staff is made up of local women.
The brand has about 400 wholesale clients worldwide, including Tsum in Russia, Isetan in Japan and Lane Crawford in China. It operates two stores in Korea.