Safilo Group has signed a licensing agreement with Brazilian footwear, clothing and accessories manufacturer Alpargatas for the design, production and worldwide distribution of an eyewear line under the Havaianas label.
The renewable contract is valid through the end of 2021.
The first collection of sunglasses and optical frames will hit stores in the second half of 2016.
Safilo Group chief executive officer Luisa Delgado praised “the unique vibrant Brazilian personality of Havaianas with its iconic creative simplicity,” adding that, “With Havaianas, we add significant value to our portfolio and strengthen our corporate play in the fast-growing big mass-cool consumer segment, as anticipated by our 2020 strategic plan.”
“With eyewear we now take the joy of Havaianas further to the total look. It is for us a strategic category with long-term potential,” said Havaianas global director Carla Schmitzberger. “We are delighted to count on Safilo as our strategic eyewear partner who offers unique best-in-class capabilities, product design leadership, longstanding knowhow, focus on quality, innovation and proven high-quality distribution. We feel that we share a common vision for this exciting business opportunity, and approach it with shared focus on customer satisfaction.”
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Safilo already manufactures and distributes the eyewear collections of international brands ranging from Dior and Fendi to Marc Jacobs and Tommy Hilfiger. The company also operates house labels Carrera, Polaroid, Smith, Safilo and Oxydo.