FlyFrames is aiming to disrupt the eyewear industry by leveraging a heritage glasses design and bringing it into the modern day.
The eyewear company, which soft launched in August and is gearing up for its official introduction next month, is leveraging the pince-nez glasses style of the late 19th century to offer sunglasses designed without the traditional temples.
“We want to utilize an old trend and an old invention that got outdated, but we wanted to bring it back with a vintage design and combine it with a modern twist,” said FlyFrames founder Daniel Samimi. “We took the pince-nez idea and upgraded it and just made it more fashionable in some sense.”
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FlyFrames is launching with two sunglasses styles: the Luna, which is a round frame shape, and the Suna, a more rectangular frame style. Both designs come in black, tortoise shell and transparent frames and retail for $154.
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Samimi explained that the glasses utilize a patent-pending technology that makes them not fall off the wearer. The glasses are designed with a spring mechanism on the nose piece that the wearer pinches down to secure on their nose. He explained the glasses put minimal pressure on the wearer’s nose and “floats on the face.”
“No one has something like this where it really just floats on your face,” he said when asked what white space the brand is filling within the eyewear industry. “It’s something that you look at and you’re like, ‘wow that just looks so different and stylish.’”
Samimi stated the brand has been in the works for six years and decided on its two launch styles after testing hundreds of designs to see which frame types would work best with FlyFrames’ technology.
The founder explained FlyFrames is already testing out new glasses styles to introduce in the near future. Samimi is also launching a sister brand to FlyFrames to offer more elevated designs, as well as prescription glasses without temples.
“It’s more of a younger crowd,” he said on FlyFrames’ target customer. “That’s why we made it more affordable, but obviously anyone can enjoy them. They’re just a super cool piece to own. It’s a fashion statement, but we want to make something more than a fashion statement.”
Samimi recognized the brand’s concept is different from what’s typically offered in the eyewear market, but is confident the brand will resonate with consumers.
“People were saying in the beginning, ‘I just don’t understand how it works,’ but once they got their hands on it, they just were amazed how it floats on their face,” he said. “They said after 10 minutes, it didn’t even feel like you were wearing it anymore because it was super lightweight. It was really cool.”