Danielle Guizio is bringing her design sensibility to her latest collaboration.
The designer and her namesake Guizio fashion brand are teaming up with Quay for a 10-piece eyewear collection. The collaboration marks the first time Quay has teamed with a fashion brand, and the first time Guizio has designed eyewear.
“It’s so important for me when I’m working with a bigger brand or working with any collaborations that the designers that I’m working with are very open to ideas and just open to hearing and understanding why I want something,” Guizio said. “It’s us going through references together and just really exploring the beauty and creativity side of it and diving in very freely together.”
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The collection, which offers sunglasses and optical styles all priced at $125, leverages Guizio’s design codes of modernizing vintage styles with a feminine twist. Standout pieces include cat-eye sunglasses in black and brown and a round optical frame. Guizo also took inspiration from her own optical glasses she wore as a child.
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“My brand definitely has a sense of femininity and sensuality,” she said. “A lot of the silhouettes still have a feminine approach to them and still have this essence of sexiness — and they’re simple. They’re very simple and sophisticated and I wanted to definitely tell that story throughout the lenses.”
While this is Quay’s first time collaborating with a fashion brand, the Australian eyewear company has embarked on many other collaborations in the beauty world and with influencers and celebrities. Over the years, Quay has teamed with Kylie Jenner, Paris Hilton, Benefit Cosmetics, Lizzo, Maluma and many others.
“As we continue to shift Quay into a more fashion-forward space, partnering with Guizio was an obvious choice,” said David Adamson, Quay’s chief marketing officer. “Danielle has such a beautiful and honest relationship with her consumers; sharing in that magic through this collaboration is the perfect next step in Quay’s evolution.”
Collaborations are also a way for Guizio to experiment in other categories her brand has yet to enter, she explained. Recently, she’s entered footwear through a partnership with Reebok and entered swimwear with a Frankies Bikinis collaboration.
“I feel like personally my story isn’t finished when it comes to eyewear,” she said. “What’s so interesting about collaborating with other brands in new categories is that I can really just understand my passion, and it goes so deep for each category. Whether I’m doing shoes, which is something I don’t have in my own brand, or if I’m doing glasses, it’s crazy because I have this sense of overwhelming passion that I don’t want to stop.”