Canada Goose is expanding into eyewear with an exclusive licensing agreement with Marchon.
The luxury outerwear and apparel brand is entering a long-term global licensing deal with Marchon Eyewear to enter the category with sunglasses and optical styles. Canada Goose’s first eyewear collection will debut globally in spring 2025.
“Our expansion into eyewear marks an exciting new chapter for our brand, emphasizing a commitment to creating a lifestyle of products and deepening our connection with consumers across all seasons,” said Dani Reiss, chairman and chief executive officer of Canada Goose. “As with every product we create, we will deliver exceptional quality, craftsmanship and protection from the elements — and we know that our partners at Marchon share our vision.”
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Canada Goose’s eyewear collection is said to incorporate the brand’s signature design elements and performance features. The eyewear will also be designed with sustainable materials, such as Eastman acetate renew, plant-based resin and titanium.
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“In our ongoing effort to add world-class partners to our portfolio of brands, we are excited to welcome Canada Goose and bring their performance luxury brand to consumers around the world,” said Thomas Burkhardt, president of Marchon Eyewear Inc. “Canada Goose shares our dedication to quality, craftsmanship and design, along with their commitment to using sustainable materials, we are confident their expansion into eyewear will add to the brand’s continued success.”
Earlier this month, Marchon revealed a partnership with the Savannah College of Art and Design on a new eyewear design course as part of the university’s Accessory Design program.
Canada Goose is Marchon’s latest licensing partner. The eyewear conglomerate also has partnerships with brands like Victoria Beckham, Paul Smith, Calvin Klein, Longchamp, Ferragamo and others.