Balmain has signed a long-term licensing agreement with the L’Amy Group for the design and distribution of its eyewear beginning with the spring 2012 season.
The collection of opthamalic frames and sunglasses will make its debut at the Milan International Optical Fair, or MIDO, in March, followed by a U.S. launch at Vision Expo East 2012 later that month. Retail prices will range from $275 to $400.
“[Balmain’s] international reputation fits perfectly with our aim to develop luxury accessories and to expand our brand portfolio,” said Stephen Rappoport, president of L’Amy America. “We are very pleased to partner with Balmain and to launch a luxury collection for men and ladies that will perfectly complement our current brand portfolio.”
Currently, the 101-year-old eyewear company creates frames for brands such as Chloé, Kenzo, Nina Ricci, Rochas, Theory and Proenza Schouler — and has nearly doubled in size since being acquired by Groupe TWC in 2010.