An Emily Dickinson book of pressed flowers served as the entry point for spring. Yes, florals are expected for the season, but for Michelle Ochs it’s the idea of mortality and beauty, the impermanence of organic matter.
The look: Plays on texture, with strong silhouettes and novelty accents, via hardwear, crystals and denim.
Quote of note: “It’s a dark twisted vibe,” she said during a preview, noting that even though it’s spring, the unexpected route makes sense for her customer.
Key pieces: A dreamy floral print, denim-accented dresses and separates, a nontraditional take on the mainstay fabric. Chainmail dresses, and a mix of stapes in black with fabrications, making each special.
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Takeaway: Et Ochs is growing, offering an edgy take on power dress that still has a feminine DNA. The brand is taking it abroad this season too, adding an Italian showroom. Established in the U.S. and showing up on Jennifer Lopez, Lady Gaga, Miley Cyrus and Serena Williams, Ochs’ directional pieces will surely find a new audience across the pond.